

There's been a lot of talk about 3D being the next big thing in TV. Next year most manufacturers are going to debut some kind of 3D set (if they haven't already), and Hollywood is already producing plenty of 3D content, with more on the way. I've seen the demos of 3D video, and most of them are impressive. Some writers are convinced 3D is going to invade our living rooms, like it or not.
They're wrong. 3D is a bold and interesting experiment, but it's not going to get traction because it's not what people want. Sure it's cool and flashy, but those glasses? Deal breaker. While others duke it out over the irrelevant title of becoming the standard in 3D, one manufacturer is leading the charge to where TVs really need to go. That would be Toshiba and its Cell Regza HDTV. The destination: real convergence.
Read on to see why I think the Cell Regza is the future of TV.
The Rise of Web Video
I work at a TV channel (Syfy, in case you missed the "Powered by..." under our main logo). Consequently, not a day goes by that I don't have a conversation about this or that TV show. This kind of word of mouth is how I get recommendations on what to watch. Whenever I want to try out a new show, my first stop isn't my cable box, it's the Internet — sites like Hulu, ABC.com and YouTube (disclosure: Syfy's parent, NBC Universal is a major stakeholder in Hulu).
I think my behavior is pretty typical. It's not uncommon now for people to watch some shows exclusively online. They don't care if it's in HD, SD, 3D or whatever — they just want the content, and their laptops provide the easiest way to get it.
Web+TV 1.0
So why hasn't it occurred to anyone to put Internet video in the TV itself? It has: Plenty of manufacturers have ventured into the territory of "convergence," or integrating the Web into the TV experience. They go by names like Aquos Net, VieraCast, InfoLink, Bravia Internet Video and others. These attempts at convergence have been almost universally half-assed, with relatively closed systems (most offer very few sites compared to what you can get on any Web browser) and poor interfaces.
There's definitely some laziness and poor planning on the part of the manufacturers, but these Web-TV interfaces suck mainly because TVs aren't designed for the Web. Regular TVs have processors, to be sure, but generally they're good at just one thing: putting video on a screen, and very specifically formatted video at that. They're not called upon to do much else, so asking them to interpret the Web and the large variety of Internet video out there is like asking a English-Spanish translator to interpret Chinese.
The New Convergence
The Cell Regza changes the game. The Cell is a processor, typically put in PCs, designed specifically for image processing. Putting such a chip in a television essentially gives you an HDTV and a really kick-ass computer in one. This removes a big obstacle holding back true convergence: that TVs simply didn't have the hardware for it. Starting with the Cell Regza, they do.
Now when you want to check out a show from the Internet, you don't have to run for your laptop, at least in theory. But in practice, there are four things the Cell Regza and its coming brethren need to figure out before it fulfills its promise of bringing the real Internet to the TV set:
1. Wireless: Stringing an Ethernet cable from modem to TV is unacceptable in 2009. There are wireless adapters, but as PC manufacturers discovered, wireless is so commonly demanded with Internet connectivity (to the point where it's now pretty much synonymous with Internet access), it should be standard. True, N-standard Wi-Fi can't handle streams quite as well as a wired connection, but it can do decently, and the convenience is worth it.2. Cost: The Cell is powerful processor, but that doesn't justify the inflated price of this TV. The Cell Regza will cost over $10,000 when it goes on sale in December (Japan only at the start). That's absurd considering laptops with the Cell processor are in the $1,500 range, and the PS3, which also uses it, costs $300. Sure Toshiba's packaged it into a slick 55-inch HDTV, but 10 grand for a TV? This isn't 2003.
3. Storage: The Cell Regza can store over 3TB of video onboard — making a standard cable box's hard disk, with its 160GB of storage, look positively microscopic. The problem is that those terabytes are on the TV, which isn't typically what you use to tune into shows and record them. In America, those duties are taken on by your cable or satellite receiver. To truly get the most out of a connected TV, your cable and satellite service needs to talk directly with the TV, similar to how CableCARD was supposed to work. That, or start using an antenna. (You really should!)
4. Browser: The last thing TVs with souped-up processors need is a good browser, something that's designed specifically for Internet video. Software like Boxee or XBMC are good examples, letting you control your Web-video browsing with a TV remote control. Still, there's no reason a regular browser wouldn't work either.
A regular browser on your TV might actually be the best solution. Everyone knows how they work already, most Web video lets you choose a full-screen option anyway, and if there were a simple way to use the QWERTY keyboard on my phone as a wireless input device, I wouldn't even need a separate keyboard. Just think of it: All Internet video on your TV, playable seamlessly, with no extra wires or accessories.
That's what I want in my living room — not a pair of silly glasses.
By Vortex_3 at 7:04 PM ON 11/05/09
Well put.
By T at 7:30 PM ON 11/05/09
Convergence is the future. However, it does not have to be contained in one device. If fact, it would be cool is televisions did not have tuners in them. Then there would be no difference between monitors and televisions. Then high definition tuner boxes with hard drives would be more available. Then everyone would be familiar with home theater computers, and many would have them.
The success of the personal computer owes a lot to the standardization of parts, such as motherboards and hard drives. The more things are like pure commodities, the less money fat cats get. Dumb monitors are better than smart televisions. Let's hear it for the set top box!
By sar44gent at 7:44 PM ON 11/05/09
Everyone take a deep breath. Maybe another one. So you have to put a computer chip inside a TV and sell it for 10,000? why not just use the cpu and the TV you already have. Try that fancy DVI or VGA output your cpu already has and maybe a wireless keyboard and mouse you've already read about in the past forums. You save 10 grand and i'm a poor college student who needs $! so take that money you were gonna save and Invest it in me! tell yourself its just as good as getting that tv and we'll both be set.
By Mihos at 8:20 PM ON 11/05/09
Only problem with convergence is the cost of entry is all up front and there are no places for inremental improvments. It is why the PC will never completly die and also why convergence at that level is doomed. I am not buying a whole new TV because there is an update to wireless technology or a new codec. I will however update one component at a time.
The problem is exactly what was face by dvd/TV combo units.
By Noah at 9:00 PM ON 11/05/09
How is this different from Windows Media Center or the 10 billion Linux media center programs? Other than you can upgrade WMC and use the hardware you want instead of being locked into hardware that will be out of date in a few years.
By Bluesman at 10:49 PM ON 11/05/09
Now, if I could figure out how to get my wireless to appear on my bigscreen TV, I'd be VERY happy...
By drumy at 11:59 PM ON 11/05/09
i just yesterday closed deal on two tosh.regza after reading these words of wisdom about the computer links to the set and so on i feel pretty good about it........don't i ? i think i do anyway.
By Charles Rising at 1:08 AM ON 11/06/09
I can definitely see this in the future. We do so much on computers nowadays that in my opinion, the whole home theater computer system should become a standard concept, but more cohesive than today's typical HTPC set ups and more in depth than just a TV that browses the internet and plays internet video.
Personally, I've invested far more money into internet video over the past few years than I probably should have. But it really is a concept. I've always hated having to conform to a schedule for my leisure time, and whenever I get involved in watching a TV show, I end up missing an episode here, not able to watch an episode there, eventually, I've missed so much that I just can't get back into the show. Buying/renting seasons on DVD (hell, even VHS back in the day) has always been strange annoyance as well. But simply logging into Amazon Unbox or iTunes (*shudder*) and being able to watch an episode whenever you want, and one at a time is a great ability to have.
It was a concept that sounded good about DVRs as well, but there's also the hassle of setting up and scheduling the recordings, and even then, you only had limited space for the content you record.
But the problem now is that so much of our daily leisure is based around a computer, that it's starting to make having big, flashy TV's almost obsolete. Your TV should be able to offer the same flexibility that internet video offers. At the same time, the point in owning a great TV is becoming marginally obsolete.
Essentially, the HTPC concept should become a standard. But the Box should include things such as Cable tuners and HD receivers, not the TV. The TV SHOULD basically serve the purpose of the universal monitor. The BOX should contain the necessary components to classify it as a PC. But it should also contain a high amount of storage for Media. You should be able to rip your DVDs and HD DVDs and store them directly in the BOX as well as storage for Internet Video. I would love for there to be an actual partnership between cable and internet providers to create specially tailored packages designed specifically for the internet video HTPC setups, but that opens the door for monopolies and price gouging.
Basically, this would bring the family back to the Living Room instead of secluded in their individual rooms, glued to their computer monitors.
Having all the components in one box, including connectivity to hook up home game consoles to the Box as well, would be amazing. If you need to upgrade your storage, you can do it individual. Your memory is being stretched too thin? Buy a couple more gigs. Video processor's not up to par anymore or something twice as good as what you got now comes out in 6 months? Buy the new graphics card separately. OVerall system running a little slow? Buy a faster processor. Of course, eventually, you would be required to buy a whole new system, just as it is with PCs now, when, for instance, the processor socket type becomes obsolete and whatnot. But for the most part, you'd have the ability to maintain up to date technology in your system for close to a decade with incremental upgrades.
The only problem: What to do about the Mouse and Keyboard problem? There's been some great HTPC mouse/keyboard solutions in the past few years, but in the end, it always remains feeling a bit clunky.
By Chevy at 1:22 AM ON 11/06/09
Ok, here's a random question. What laptops in the $1500 range, or hell what laptops at all are using the CELL proccesor? Maybe I've missed something, but I dont think that chip was designed for mainstream use.
By jman at 6:33 AM ON 11/06/09
I didn't realize how ahead of the game I was until I started telling people how I have ditched cable and gone strictly with the web for viewing. Everything I would watch on cable is on Hulu or some other site. I have my 47" LCD connected via HDMI straight to my desktop PC. Also My TV is a Philips that has the awesome feature of auto scaling the signal,is capable of decoding NTSC and PAL formats and has a USB interface to upload firmware upgrades so it stays current. price of PC and TV only a little over two thousand combined.
By procare at 8:10 AM ON 11/06/09
SyFy... "Imagine Imaginlessness"
By AnneM at 9:03 AM ON 11/06/09
I agree on the 3D- what a gimmick for TV. It's another story for gaming.
I disagree with the comment that we don't care whether web content is HD or not. I search out HD content and would watch a DVR recording over watching it on the web if it's not in HD on the web. (And there's not much in HD for free out there right now :( )
I've already given up on everything being built into the TV and gone the HTPC route. Ultimately it is cheaper, more flexible and offers far more functionality.
Now you can pick up a cute little nettop for $300 and VESA mount it to the back of your ancilliary TVs too.
My HTP was only $500 and has a quad core processor, 650gb storage + eSATA, 4gb ram, WIFI, win7, hybrid SLI dual graphics and a blu-ray player/dvd burner.
When the Ceton multi-cablecard tuners come out, I have the PCIe slot to throw that in too!.
To top that off, I have a Logitech Dinove Mini bluetooth keyboard which fits in my remote caddy and is awsome- handling mousing, remote functions, full web browsing and typing- has absolutely everything except the F# keys. The BT connection is a little buggy, but still the coolest little thing invented for couch potatoes since the remote.
If I want to upgrade any components I can. If they were built into the TV I'd have to replace that whole investment.
Also I have and will keep cable because I do enjoy having those extra channels available on the tube too, so cablecard tuners in the TV don't really work anymore because we also need one for a DVR anyway, so it's cheaper to keep the tuners together on the same cablecard in the HTPC at this point (Ceton's adapter).
My HTPC is the size of a tall cablebox and can sit horizonatlly or vertically, so fits in with all the other home theater components.
I'm never shelling out tons of mony for essentially a giant monitor again.
By monster at 12:52 PM ON 11/06/09
Agree with most of the article, except that 3D glasses are a deal breaker for advancing 3D tech. I personally see it as quite gimmicky and think it won't take off for those reasons, but have never really come across anyone who doesn't like 3D simply because of the glasses. Sure they suck, but they're not a deal breaker by a long shot. How hard is it to stick some glasses on your face? I do it everyday: not very hard.
By Rob Aid at 3:06 PM ON 11/06/09
There are many 3D TV sets which don't require glasses. We wrote about a few. Check it out.
Regarding media there will sure be convergence, however, I can't agree with ya.regarding the technology used to display it.
By SgtWildBill at 4:17 PM ON 11/06/09
I pray that 3D never becomes the standard. I among others I know have difficulty viewing 3D images without nausea and headaches. While 3D technology has come a long way the end result for me is always going to be the same.
By nerf at 8:21 PM ON 11/06/09
must have solid state drive, or flash, dont need to hear any more hard drive noise from my media centers. also needs to use android for system as it develops, it will be the best free kernel for the backbone.
By asher at 9:57 AM ON 11/07/09
most of the headache and nausea issues have been eliminated by new tech to move the cameras closer together (bringing the lenses to eye width. You can also, surely, turn off 3d and watch a movie or tv in 2d, so don't spoil it for the rest of us.
also, when did putting on a pair of glasses become the ultimate anguish that nobody is willing to endure. They're glasses, just put them on your face, it's not hard, it doesn't hurt.
By Illusiognarly at 12:41 PM ON 11/09/09
speaking as a customer service tech who takes phone calls from tv and internet customers everyday they DO NOT KNOW HOW...common sense is like an organ transplant, some people reject it
By PeepsMcJuggs at 5:26 PM ON 11/12/09
I can download and watch TV shows in HD on my PS3 (this is a temp fix, as they're working on bringing Hulu to the PS3). I can watch shows streamed by Netflix in HD on my 360. The two combined, about $500. My 62" HDTV, $2200. That gives me a grand total of $2700.
So why in god's name would somebody spend $10,000 to shove the processor and wifi in the TV?
By Panix at 9:15 PM ON 11/13/09
I am in my living room, my PC is in my office. I am lucky because they are separated by one wall. I used a svga a couple of usb extension cables, a wireless mouse, and a 2nd video card. All for under $600. But for $5k I will gladly fly to Japan and set this up in someones home.
By dr.d at 3:31 PM ON 11/14/09
Hold on folks...Cell Regza is a rip. Personal video systems (X Intel Gordon Campbell's startup) will release a $100 (maybe less) box next year that brings full web to all the big panels...also, Boxee will
intro a new Boxee Box that gives you the WEB too in December!
By new hidden object games at 9:17 AM ON 11/16/09
Can't wait to get hold of this!
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