I wouldn't subscribe to iTunes if it was free; Apple has shown that they are highly anti-competitive with their tight-fisted control of the iPhone and their app store. Right now I trust Microsoft more than I trust Apple, and I think Steve Ballmer is Satan, so that's some serious distrust.

In October 2007, I got away from Microsoft and now run 100% MS free and would jump at a chance to get away from Version, Comcast and Time Warner and their ever increasing pricing. If Apple could bring it off I for one would look into it.

I would totally drop Comcast and pay $30 a month for this, i already watch most "prime time" tv at other times of the day over the net - much more convenient. Hope they get some buy in - would be nice to watch what I want and not get 40 QVC channels for twice the price.

Any reason to quit Comcast... sign me up!!

Honestly I think this is ridiculous. Allow me to elaborate:

The idea alone is good at best. More like it's a little too late. I'm surprised that this is just now happening. With the emergence of all the free TV broadcasting websites I can't believe Apple hasn't already tried this.

Secondly, the only way this would even be remotely useful to the general iTunes public is if they did steam live TV broadcasts, otherwise people are paying for they they already have access too.

Finally, (and this is purely my personal opinion), I think its complete none-sense. The fact that anyone pays for cable and TV is a rip off now-a-days. Everything you need TV wise can be found on the net. If your one who likes it live, there are a ton of broadcasters that do live streaming videos.

I haven't paid for TV in over 2 years. I understand the quality difference and what not, but like Dvice says, everything is moving to the internet. If people stopped paying all that money for TV, think about how much they could save.

I'm not going to predict whether or not this will work. But to me, it seems there is only one outcome. People are already paying to Cable and Internet and their fine. So adding yet another bill to get the same combination they already get for free seems ridiculous, however, people will do it.

Good luck Apple, you don't have many attempts left. Better make them count.

I've been talking to my wife, we are already going to drop cable TV at the end of the month. We'll still keep the internet, but the plan is any TV show we want to see we'll have to watch either on Hulu, iTunes, or some other web site. For the amount of money we pay per month for Cable, we can buy 2 seasons for a show on iTunes. We only watch a couple of TV shows anyways, so paying for the individual seasons on iTunes will still save us a bit of money. I'm not sure if I'd want to do the monthly subscriptions, but paying for a season of a show seems like a great idea to me...

I would love to drop cable but unless it can guarantee they will carry 100% of the shows I want to watch, what's the purpose.

I already have a couple of Tivo's so I can already pretty much watch what I want when I want.

I'm curious what you folks use for access to broadband intenet? It sure isn't dial up - so what are using if it's not HS cable (like I suffer with using Comcast) - Qwest only offers super slow DSL in my corner of the world. - - What do you use? (and I did't read that Apple might give you the service for $30 per month INCLUDING access to the web. - Something is missing.

I'm happy very happy, this is the end of the cable era. I dont have cable and I still rely on ( LoggTV.com ) for good movies and music. Sorry, I wont pay for TV or Downloads. FTA Satellite is a good option too.

RBear - They are referring to cable TV only NOT cable internet. Secondly, I've never liked iTunes, whether its managing my iPod, or TV/Movie/Music ordering but I do think that if they can get some big names on board it will be a minor success. Hulu is great but you can only watch that when your online AND they're still hosting the video. People like me want to watch thing whenever they want, say on a lunch break on whatever device they have, and this might help towards that, otherwise its Bittorent you have to rely on.

I am getting Apple TV today. I do not have cable, save for a Comcast internet connection. I watch everything OTA HD or thru Netflix (both discs and streaming to the XBOX). I would readily pay $30 for all-you-can-eat iTunes, which works out to a very low per-hour cost.
My biggest complaint about hulu or other online TV sites is getting them onto my TV. I don't want to watch TV on my iMac, I want to watch it on my TV. Yeah I know about Boxee and XBMC, but I don't want to do all the "hacking" necessary. I want an off-the-shelf solution. So far, Apple TV is it.
If this works, iTunes better start getting live sports though. It's the perfect medium to distribute PPV sports.