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Piano Stairs aim to get Stockholm butts moving
No prizes for guessing the inspiration behind this little idea. Advertising agency DDB and Volkswagen teamed up for a little experiment they called the Fun Theory, an ambitious attempt to try and change people's lazy behavior in the Swedish capital. The transformation of a subway staircase into a piano increased stair use by 66 per cent. (I pity the poor creative who had to sit in the metro station for two days on the trot and count the travellers.)
You can see another piece of cuteness from the agency, who are planning to roll out the idea for the English-speaking market soonish, after the jump. This time, it involves a very noisy rubbish bin.
YouTube Via Gizmodo Via Creativity Online
By discusdiva1044 at 8:24 AM ON 10/08/09
The Science Museum of Minnesota has had stairs similar to this for years already. They just don't look like piano keys, but same concept--step on stair and it plays a note.
By jean at 9:39 AM ON 10/08/09
The idea of make people's behaviour change is good but how could they waste these energy before the world climate summit... That's a pity. What we'll memorize will be : "advertising don't care about future..."
By murthbt at 12:52 PM ON 10/08/09
hey jean,
What do you think the energy usage comparison is between the piano speaker on the left, and the CONSTANTLY REVOLVING 2 TON STAIR MASS on the right is? What kind of energy will be saved when they shut it down, because crowds of people are using the staircase on the left ? Maybe you should open your head outside of a constant state of "ECO-Guilt". Maybe you should not relate every conversation, you have with people to how many carbon credits wil be needed. Maybe you should stop sucking!
FTW!
By Mr. Gumsandals at 12:52 PM ON 10/08/09
says, "Lighten up, tree hugger Jean. This is a fun way to save the planet, one bad note at a time while at the same time keeping you in shape. They should install more of these babies in the good ol' US of A where the obscenely obese are running--- lumbering-- rampant."
By sybersal` at 4:30 AM ON 10/09/09
great car ads, but why not have some fun when doing the daily drearies
By sybersal` at 4:33 AM ON 10/09/09
great car ads, but why not have some fun when doing the daily drearies
By just hype at 1:16 PM ON 10/09/09
what's that to do with VW? I've seen loads of staircases that function as a piano, pretty common in NY.
By spades911 at 11:07 AM ON 10/10/09
I used to live exactly there... It's a shame I never got to experience it. This is a typically Swedish thing, I'm really proud of them and Volksvagen for putting this together. Nonetheless, I'm sure the novelty will wear off and start to annoy the poor people at the Pressbyrån downstairs =)
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spades911:
I used to live exactly there... It's a shame I never got to experience it. This is a typically Swedish thing, I'm r...More »