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Disney wants you to throw out your DVDs

Disney wants you to throw out your DVDs

Still holding onto that DVD collection? (If so — why?) Well, Disney doesn't think you need to anymore. Nope, all you need, according to the company, is its "Keychest." Well, and a television, computer, cellphone or that sort of thing.

So what's Keychest? It's a distribution platform being developed by Disney and Apple that makes it so when you purchase something — a movie being the easiest example — you'd be able to use that something over a variety of platforms. Buy Iron Man, say, and you could then watch it on your computer, television or portable what-have-you. That's because once you've made the purchase through keychest, you'll get a keycode that'll unlock said purchase.

If you think about it, it's a lot like a DVD, just a digital one. After all, you can use a DVD on any device capable of playing them, but — thanks to DRM — if you bought a movie on the Xbox Marketplace, you wouldn't then be able to turn around and magically play it on a different machine.

Disney isn't the first one to think of a cross-platform distribution method, though we're definitely pro any idea that shakes up the horribly insular nature of today's DRM media.

Wall Street Journal, via Engadget

 
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(11) COMMENTS

Kevin87:
yeah well Disney can shove it lol I happen to like actual DVDs, and CDs and books for that matter. I like holding t...More »


Comments

By insanity540 at 9:31 PM ON 10/22/09

good idea, until they go all Kindle and decide you can't access the content you rightfully paid for... physical copies will still rule until they guarantee what you purchase remains yours.

I bet they won't allow you to burn a backup copy of your purchased content though...

By TearEmUp at 10:17 PM ON 10/22/09

Nothing beats a hard copy, in your hand. Look at Yahoo Music.....anyone else still wondering where that money went?

By Gill Avila at 1:39 AM ON 10/23/09

Bullshite. I want something that can't be taken away from except by force. I'll bet along with the films Disney will also download a back door to my machine. It's like my books, thank you---I want to be able to peruse my shelves and pick at random anything that strikes my fancy.

By white at 3:03 AM ON 10/23/09

but i like my dvds ,, having collection of dvds is very classy !

By kollagen at 3:51 AM ON 10/23/09

It is really good and unique idea. But can't we say that it will success or not. I think DVD is not bad. I am agree with white that it looks classy man!

By paramore at 7:02 AM ON 10/23/09

Hmmmm...yet another way for the industry to try to prevent pirating or unauthorized duplication of material. I personaly think it sucks after dealing with Itunes where I bought certian movies & music that some do and some don't allow me to burn them as back up. i mean Apple does own Itunes. I personaly like blue ray not ready to let my collection go again****people will end up sharing their keys or something to get around it and were back at 1 again

By Crazy at 10:20 AM ON 10/23/09

So let me get this straight. You want me to repurchase my entire DVD collection all over again when I have invested thousands of dollars and now I have to buy it all over again. No Thanks!

By TxSleeper at 1:39 PM ON 10/23/09

The keyword here is 'could' - After purchase ... you could then watch it on your computer, television or portable what-have-you." Meaning you COULD if device is authorized to access that content in the first place. What if all you have is a regular DVD player attached to a standard TV (tube, LCD, plasma) You're probably out of luck.

You more than likely need to have the Latest gadget(s) to use the Disney keyhole (oops, I mean Keychest) movies. Where as, I already have a DVD player, XBOX360 and every computer/laptop in my house has the DVD player to instantly play my collection.

I agree with white & Crazy. Having your own collection of DVDs that you collected over the years is classy and satisfying, just like a great book collection. Not only you but others can pursue over them at anytime to watch & enjoy.

By Jogvanth at 7:58 AM ON 10/24/09

I think this is a terrible idea. Sure, they will be able to ensure their rightful income from the sales of their products sold, but I believe, that they will loose a large portion of their existing sales, because their main customer group today demands a "hardcopy" of the product. I, for one, like that the kids can watch their movies whereever they like. Like f.i. in the car, on the in-car DVD-player. How will this new idea of theirs affect this possibility? I don't have internet in my car, and the roaming charges when we are abroad are insane, so that is not a viable option either. Neither does the bandwith in my area allow for streaming HD movies in a tolerable quality. All of this ads up to this being a large nuisance for me, and will probably lead to me refusing to purchase any Disney or Apple products in the future. I think this is a shame, as my current DVD/Blueray collection now counts over 1000 titles (all original, if anyones wondering).

By mcreel at 6:48 PM ON 10/24/09

It may sound good but it could be turned off at any time, remember DIVX from Circuit City? (maby not) They had real cheep discs your could rent for around $4 good for 48 hours then it would turn off. If you wanted to keep it perminately, you could pay a bigger price and upgrade. Problem is, it registered with that player and it would not play in anyone elses player at all. Then when it went under, people were stuck with all those discs that would not play in anything else and they lost all thier money. If this fails, people that paid money would loose all that money and their access would be lost when everything is turned off as things shut down. I would much rather have a hard copy (Blu Ray-DVD). Most of them come with a free digital copy you can download to your system now days anyway. If not, Portable DVD players are nothing now and most laptops have drives that play them and they are now introducing external Blu Ray drives for around 200 or so if you want to upgrade your laptop to play Blu Ray's. There is also software to convert my movies to my Creative brand player so I can carry and watch them on my portable player. We really don't need this. Besides, I don't like the idea of someone controlling the purchases I made and me not having complete control over them at all. I like having control over what I purchase and total control of the access as well with no danger of the accessability being cut off. This may have sounded good on paper, but in action, not such a good idea

By Kevin87 at 2:00 AM ON 10/26/09

yeah well Disney can shove it lol I happen to like actual DVDs, and CDs and books for that matter. I like holding the products in my hand, looking at inserts and everything. I don't just simply buy DVDs to watch movie, I buy them to add to my collection. I don't trust digital media, it's just an accident waiting to happen. I buy cds and movies and books, not data files. Sorry Disney, save your money.


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