

Windows 7 launched today, and its early reviews are overwhelmingly positive. But get ready for a battle of the titans, because Apple will be gunning for the Redmond giant and its follow-on to the ill-fated Vista operating system. But wait a second. Weren't most of the early reviews of Vista positive, too? Will history repeat itself, with adoration and high praise turning to near-universal loathing?
Vista had a rocky release. While its glassy Aero graphics were widely admired, its resource-hogging hardware requirements, dearth of drivers for dozens of devices, and constant nagging of users in the name of security were a widespread turnoff. It had its weaknesses, many of which were fixed in its first service pack.
By then, it was too late. Apple's masterful PR machine had already pounced, cranking up its "Get a Mac" campaign with the dopey Windows guy vs. the hip 'n' trendy Mac dude. The ubiquitous ad campaign berated Windows Vista at every turn. Vista was accused of being a virus magnet, crash-prone, difficult to use, and accompanied by a load of crapware. Some of those charges were true. Most were overblown.
This Is War
Don't get me wrong — I think Apple is the most innovative company of the past 25 years, and maybe ever. But Apple would never have gotten traction from its attack advertising unless it had an army of rabid fans to amplify its message. Commonly called "fanboys," these people go far beyond merely liking Apple and its world-changing products. This volunteer army is ready to do battle with any fool who would dare disagree with even a sliver of the Apple message.
With Apple's groundbreaking 1984 commercial, there was a big face on the screen in a spooky auditorium, preaching to ranks and files of unquestioning slaves. They're all worshiping the notion that they are all "one people, with one will, one resolve, one cause." Now, here we are 25 years later and Apple, a multibillion-dollar corporation, has managed to enlist the unquestioning support of an army of drones, marching in lockstep to every order they receive from their masters in Cupertino. Oh, the irony!
Sweet Freedom
Apple fanboys, stop shilling for that gigantic corporation, which cares nothing for you whatsoever. For starters, it's not going to return your love. All it wants is your money. Let Apple pay for its own advertising.
Next: Think for yourself. Be skeptical when Apple's ads pound home the point about how horribly difficult it is to upgrade an XP machine to Windows 7. Question how dangerous viruses really are, and at the same time, consider that Macs are not immune from the pests anymore. Consider whether the few crashes encountered in current operating systems really are more frequent on one over the other.
Finally, forget about the operating system and its associated culture wars. What really matters is the applications. Most of the best apps, such as Photoshop, are available on both Mac and Windows. Increasingly, the browser is handling the tasks, thrusting the operating system further into the background. If this trend continues, soon, it won't make much difference at all which OS you're running.
Mud Flaps
In the end, admiring an inanimate object like a computer operating system from one adored company doesn't have to translate into hatred of its competitors. If Windows 7 is judged on its own merits, it'll be apparent why it's being so widely praised. For a company such as Apple, which just reported blockbuster earnings during an economic downturn, slinging mud is really beneath it. But if it chooses to wallow in the muck, do we really all have to jump in? Let's stay clean this time, fanboys included.
By NewJorg at 6:57 PM ON 10/22/09
Yes, dad.
I'm gonna buy a Zune now so I don't hurt Microsoft's feelings.
By metalfan20 at 7:07 PM ON 10/22/09
well you can't game with a mac. whats the deal with their new touch wheel notebook, it looks stupid. give me a keyboard any day. I've got faith in 7, despite my premature upgrade to vista last time.
By pantstofry at 7:15 PM ON 10/22/09
Yeah, seriously, enough bashing Apple already... and who says they dont give me love? if i have a problem i call them and i get an immediate response... and metalfan you cant be serious... you do realize the touch wheel notebook was a joke...
By Korben at 7:29 PM ON 10/22/09
You could just ask the companies that have had Win7 since like July how the system is running. They announced that the public release was today. The corporate one was months ago and it had like what... 1 major update. Sounds good to me. It seemed to run smooth in that RC version. The sad thing is that nowadays it is hard to not get a non-bias attitude with OS's.
By ubuntu1 at 7:33 PM ON 10/22/09
It's all well and good to buy Mac or Windows when you can an OS for free and it work a lot better and you can change things to how you like it and plus the "New" features in windows and Mac have been in Ubuntu for some yours. You can do just about every thing on ubuntu as you can do on a Mac and Windows. Did I say it's Free.
By Traveler at 7:40 PM ON 10/22/09
The only "rain" Apple has had in years and years is marketing hype and the faithful cultists.
By TH4T6UY at 8:05 PM ON 10/22/09
As a gamer and tech whore, I love Win 7. Ran the beta and RC natively, both were sweet as hell IMO. My RTM version shipped last night and should be here tomorrow. Then I have to reinstall everything...that I don't enjoy.
By TexaShock at 10:01 PM ON 10/22/09
The Win 7 upgrade costs 9 times what the Mac OS upgrade costs (you have to buy the most expensive Win 7 version to almost equal Mac OS functionality. But Win 7 doesn't provide built in support for MS Exchange and Mac OS does.). Then you have to buy a number of programs to provide the everyday functionality you'll want - video editor, web page creator, music composition, photo gallery and editor, music library. You can download free versions from MS but they'll lack the quality, functionality, and integration that iLife provides for free. Then you have deal with the virus-riddled Windows environment. So sure I can afford a PC, but I can't afford all the added cost and hassle that's required to approximate a Mac.
By SevenV6.1 at 10:13 PM ON 10/22/09
@TexasShock... You didn't pay for iLife? Is that how brainwashed you really are?
By TEC at 10:38 PM ON 10/22/09
I was one of the lucky few to have tried the first BETA of Windows 7. And right off the bat it was stable except for a few glitches in its IE platform. But i installed firefox as i always do and it ran fine. I am not biased when it comes to operating systems because i like both apple and microsoft depending on the OS. I personally didnt really like vista from the beginning. And really all of the good press for vista was from all of the upgrades to the GUI interface and the new gaming capabilities like DX10 not really for speed and reliability. I never liked vista because of how slow it made a computer. My current laptop has vista and my desktop has windows 7. Windows 7 is a very noticeable speed increase. I mean just to install their OEM version on new computers released today it only took maybe 10 minutes. Vista took upwards of 20 to 30 minutes to finish its install processes. So personally for me its a thumbs up to Windows 7. But we will see what happens when they release another horrible service pack. ;)
By FANMAN at 10:57 PM ON 10/22/09
I loaded Windows 7 on a 3 year old Lenovo T-60 laptop (1.6G with 2.5G Ram)...It is running just as good as XP. I'm satisfied with it. The truth will show when I start running mroe programs - but for now, I'm giving it a Thumbs up!
By ...... at 11:13 PM ON 10/22/09
THANK GOD SOME "CR"APPLE HATE FROM THIS SITE! FINALLY!
By SevenV6.1 at 12:01 AM ON 10/23/09
@..... Amen! Although, as I stated on separate thread, I don't hate Apple, just the misguided cult-like followers. I've read every excuse for one button mice, falsified Exchange Server encryption (iPhone), falsified claims of innovation for widgets (sorry Yahoo and many others), better graphics (see above spec vs PC with just about any current graphics adapter), so-called Apple free software with the OS (like QuickTIme, iLife, etc) which are really just hobbled lite versions despite paying both for upgrading to Snow Leopard and then the necessisary purchase of the actual version. In a nutshell, as long as you don't let on to what it really cost you, you can justify paying way too much for the status symbolistic privilege of owning a trendy, overpriced computer with a cute menu system.
By metalfan20 at 12:17 AM ON 10/23/09
yeah i know it's a joke being sarcastic just seeing how you are. I will bash apple all i want. Irony is i'm using my friends macbook
By WindowsSlave at 12:20 AM ON 10/23/09
Here is the microsoft trend:
Release an new OS - it bombs. Driver issues, hardware requirements and unreliable performance and poor consumer adoption fates third party development for it to stall. Take a year, or so, change the name slightly and sell the consumers the patch as an upgrade and make money.
I mean lets face it, we are being asked to pay for a patch as an upgrade. I think we should get paid for putting up with Vista's crap to finally get the version it was supposed to be originally... don't you?
EVERY TIME THEY DO THIS.
Win 3.0 (sucked) Win 3.1 (yeah)
Win98 (OMG sucked) Win98 SE (yeah)
WinME (HOLY FREAKIN' GOD IN HEAVEN)
WinXP (You finally realized that the NT family should be a standard? great thinkin...)
On that xp note, I thought it funny for years how you could buy the crappy windows with the kernel that was admitedly far less secure than NT. Which meant if you wanted the good windows, you had to pay alot more for it, and they didn't allow you to do much with it. XP finally allowed NT kernel reliability with the fun of what win98 would allow you to do. Still not 100% secure... but hey... I digress.
Win 7 - I feel like I am being raked over the coals again to pay for something that should have worked this way the first time around. But I'm a drone and will probably file right in line and hope it is not a bunch of hype like Vista was... This is supposed to be the good version right? right?
By dergoog at 12:56 AM ON 10/23/09
Fanboys annoy me. I own an apple because it worked for me when MS failed. When apple fails me, I will consider other options. Til then, good luck with yours. I will keep on with mine.
That said, competition is good. I hope windows 7 is good. Microsoft is a big employer in the US and they need some success, but only if they really deserve it. If it beats apple on some points, then great, it will push for a better product to be offered to the public.
Don't be a fanboy. Be a consumer who gets what they want.
By Random Hero at 4:20 AM ON 10/23/09
I like the fact that anybody that doesn't like apple, in an apple users eyes, is an MS fan boy and then they proceed to spout out why there technological savior is so much better. That sounds like something a fan boy would do.
Apple is the paint by numbers of computers that any moron can use, any moron with too much disposable income that is. MS users don't mind the subtle nuances of it's flaws and how fix them, thus learning something about computers in the process. It's like taking two children and giving one a wooden block(apple) to play with and the other a jigsaw puzzle(MS), the kid with block can only do so much and after a while he can no longer evolve and learn, while the kid with the jigsaw puzzle can piece it together and learn in the process how things work and in the end he has something to be proud of. All an apple owner can be proud of is how trendy they can be with there light up apple logo and how much they over paid for it.
I honestly can't say I hate apple, just the arrogant dorks that own them that think there so much better than everybody else simply by owning there self proclaimed techno god of a computer. That fact that they ARE overpriced doesn't help though.
I not a MS fan boy either, it just so happens that over the period of around ten years I've had two PC's, still on my second one, and even with all there little quirks never once did I ever wish I had an apple.
By btw at 4:29 AM ON 10/23/09
@SevenV6.1 he didn't pay for iLife. Its pre-installed on all macs by default
By SJobs at 8:16 AM ON 10/23/09
Apple and Windows are both great platforms, Linux as well. They all have thier pro's and con's. The truth is, if you want to surf the internet in style or do some cool multimedia stuff; buy an Apple. Thats ALL it's good for, NOTHING else. I know because I watch my girl friend suffer with her MAC every single day when some part of it fails. Oh yea and the great thing about MAC's; half the time when they fail they dont even bother to tell you why; they just dont work. If you want a tool that is easy to use and can do everything that any other operating system can do. Buy a windows product. If you want a tool thats a nightmare to configure and setup but will run like a champ when it's working; get a version of linux other than a MAC product.
By MacFanBoy at 10:31 AM ON 10/23/09
As a Mac Fanboy, I don't hate Windows, PCs, or Bill Gates. In fact, I don't pay attention to them at all. I'm happily working, creating, and playing on my 5th in a series of Macs I've owned over the years.
Personally, I love diversity and will go check out Windows new 7. Sounds cool.
But I'll stick with my Macs. The NEW iMacs rock.
By Ice at 10:32 AM ON 10/23/09
Apple Better Re Arm With New Weapons.
Win Seven Rules
By WB4WHD at 12:22 PM ON 10/23/09
Well to each their own I say, I left Windows years ago and went to Linux. At first it was more work to make everything play nice hardware-wise but with new OS like Ubuntu especially 9.10 it has come a long way. I set up an AT&T USB laptop connect wireless card with no effort at all or user interaction. Neither Windows nor Mac can do that.
I have one Mac that I bought recently for iPhone app development but all other systems are Linux or BSD and I have no issues, no viruses, no spyware.
I hope for those that use it Windows 7 is much better than Vista I for one will stay open source.
By dergoog at 4:04 PM ON 10/23/09
LOL :) to the statement:
"MS users don't mind the subtle nuances of it's flaws and how fix them, thus learning something about computers in the process." - I would respond to it like this:
The computer is a tool which you buy to achieve an outcome. Compare that to any other tool. Do you need to understand the inner workings of how your refrigerator, toaster, kitchen aid, dryer, washer etc work to use them?
Do you really want to have to understand microwaves, their signal strength, frequencies, plastic tolerances, or figure out how to rewire or change out parts every so often when all you want to do is heat up your dinner? And, if you don't do it, it may poison your food, or slowly cook your brain while you watch your popcorn pop? Um, no... I believe most consumers faced with such an issue would demand a recall.
If it works great, if it doesn't... buy a different brand of microwave. Which is exactly what I did (metaphorically).
The fact that my apple works reliably in situations that my PC(s) did not, makes it worth the premium. If it quits working, I won't pay the premium any longer and will find something else that does.
That is my point. Consumers rule.
By Rusted at 4:38 PM ON 10/23/09
1 license of snow leopard = $29.00
1 license of Windows 7 Home Premium (upgrade) = $119.00
Enough Said....
By EvilAkuma at 4:40 PM ON 10/23/09
1 license of snow leopard = $29.00
1 license of Windows 7 Home Premium (upgrade) = $119.00
Enough Said....
By Smiller at 7:24 PM ON 10/23/09
Really? I may be a mac user, but I don't go around worshiping Apple. Apple computers actually do get problems as well. For instance, there is are 2 viruses for macs. Virus 1 is if you download microsoft word by bittorrenting the program and virus number 2 is if you instant message people on skype (read up an article on it like last year I think). Now the other problem is this whole entire Mac vs. PC thing is ridiculous. Both systems can do the same it is just that one is used differently than the other. Macs are for media editing and PC's are used for gaming those are their main uses. And I do agree that now Apple has become all smug on their adds, but that's what it means to have competition. If Microsoft want to make it with Windows 7, then they have to stand up to the competition. Otherwise, all of Microsofts money would just be coming from their Xbox360's and who is ever left to still buy their product. Here is what I do have to say about Apple's new Snow Leopard. From what I heard and read, Snow Leopard has no major updates and is just a waste. But what do I know. It wouldn't really matter because Apple could release a piece of garbage that is useless and still make it sound awesome. It's time for Windows to wash their hands from Vista and get their competition at top notch. That's all I have to say.
By ... at 11:48 PM ON 10/24/09
Vista sucked and cost too much while Snow Leopard cost 29.99 works fine. nuf said.
By -.- at 11:23 PM ON 10/25/09
@Rusted
1 of any Linux OS = free
Enough said..
By Shuffler at 6:09 AM ON 10/26/09
Linux = Free
UBUNTU 9.10 on the way - and without the HYPE of 7 - th Lots anks to you reporters - but a lot of functionality and lots of APPS.
AND LOT LESS Errors than 7 ( wait and See) - and lot less CONTROl from Uncle Job.
Ok Ok - there 's the drawback of Mr and MRs HARDWARE don't supply drivers and WE have to Reverse engineeer most of them - SO yes THANk for nothing Mr and Mrs HARDWARE supplier...
By ms at 7:37 AM ON 10/28/09
Im not a fanboy though I own a ipod touch.
I think all companies care for their own survival - which is the customers. Apple gives a certain demographic what it wants, which means it is looking after its fanbase, and growing it.
Now I do agree that this certain demographic (fanboy) is act like idiots on tech blogs.
Lets face it, most people who like apple products are not tech literate and what to have a cookie cutter machine in a cute package.
By TJ at 9:54 AM ON 10/29/09
It pains me to read from the Jobites (Apple Zealots) talking about a license for snow leopard. How about the $2k+ price tag for something you can't ever upgrade. So your OS was cheaper, well I assembled my PC with parts I wanted and not what the Apple people told me what I needed to have in an overpriced case and it cost me 75% less than any Mac on the market.
Also Apple really needs to stop with these stale freaking mud slinging commercials. Anyone with any real brains....knows that no computer is ever free from viruses unless you do not connect to the internet and never load any software ever. And they can talk about crapware all they want but why do they keep trying to force unnecessary software when I am just trying to upgrade Quicktime? No I don't want Itunes or your networking software...... thank you.
I am no advocate for M$bot either by any means, if Linux would get better support for games, I would change to it forever. Kubuntu is sleek looking like Windows and does everything I need it to but run games great. So until that time comes I gotta stick with M$.
By moviedemon at 10:43 AM ON 10/29/09
I was a flat-out diehard Mac user from the late 80s into the early 2000s.
As a graphic designer, I was more than happy to pay the "Apple premium" to get a machine and OS that I knew would work best with my Adobe software, and I knew that the resulting files would be happily accepted by service bureaus and commercial printers. (Back then, those guys wouldn't touch a PC file with a 10 foot pole.)
But once Windows XP came out and I had a chance to work with it in a hardcore production environment (at a major publishing company) it was pretty easy to do a cost/benefit analysis and determine that Macs simply aren't worth the extra money any more.
In my experience, where Macs and PCs are used side-by-side in a design/publishing environment, Macs don't break down any less than PCs and the final output is identical.
For the kind of work that I do, there was a day when Macs were better. You can accept it or not, but it is an absolute fact. However, that day has passed. As far as I'm concerned, the only reason to spend extra to buy Mac is to make a fashion statement - which is fine, it's just not for me.
I made the formal switch to PCs about five years ago, and I've been very satisfied with the decision. I've been able to keep my hardware relatively current for about a third of what it would have cost to purchase Apple hardware.
In those past five years I haven't experienced any of the pitfalls that Windows gets skewered for in those Apple commercials- my PC rarely, if ever, locks up or crashes (because I have plenty of RAM); I never get viruses (because I run good anti-virus software and keep it current); and my PC is easy to use (because XP is a good, stable operating system.)
I just purchased Win 7, but I will continue to run XP for the near future, until I have the time to back up all my files.
By moviedemon at 10:56 AM ON 10/29/09
One little bit of irony that I forgot to mention in my last post-
When Apple released the Mac in the mid-80s, their tagline was "A computer for the rest of us..."
I find it interesting that Macs have drifted so far from that ideal.
Now, Macs are status symbols. Many people buy them for the same reason a woman might buy a Prada purse - not because it does the job any better, but because it looks good and it shows they can afford it.
The cheapest Mac laptop costs three times what I paid for my Dell, but there's no way the Mac could do my work three times better.
By happyWithWin7 at 12:16 PM ON 10/29/09
It's interesting how people note that the Macs come built-in with an e-mail client, connectivity to Exchange, etc. Now if Microsoft had put those features in, they'd end up having to deal with dumb antitrust cases!
By Ernie the Dancing Weasel at 12:23 PM ON 10/29/09
In motorcycling we have the fanboy problem as well, the difference being there are several groups instead of the two in computing. (2.1 if you include Linux), Harley-DavidsonĀ® owners being the most rabid, but it's not just the Harley folks; each brand has it's own little group of disciples.
I've learned over the years that you'll never convince them to open their minds. It's their Kool-AidĀ®; just let 'em drink 'till they're full...
By lnwolf41 at 3:59 PM ON 10/29/09
Got my first computer 15 years ago, with window ME, up graded prcessor to an FX and added XP.second up grade to dual core 5 months ago, still XP. In that time delt with 4 viruses that reqired a complete reboot, So what sucks about MS? Have a vista laptop just a year old no problems so far except some older games won't play on it.Will only go to W7 when thats all that will be used by all software companies.
By adamup at 3:44 PM ON 10/30/09
I choose Microsoft for one reason:
FREEDOM!
If you want to be a tied down drone for apple, be my guest! Iv'e got more inovative things to do then be limited by an apple!
By Leah at 4:24 PM ON 10/30/09
Surely it's simply a matter of preference over which OS someone chooses? I'd rather own a Mac than a PC, but only because I know Macs are good for media-editing and such. I can't afford a Mac though, and Windows still works fine for me (considering I'm using a laptop with under 500mb of RAM...yes -.-). And for the record, I also have an iPod which works brilliant too!
By Blackbeard68 at 9:49 AM ON 11/06/09
I've been using Windows 7 now through its beta and have been very happy with it. Even before the first service pack it's rockin! Mac's not going to be able to say much about it in it's future ads and Pudgy geek boy should get replaced with someone that has a bit more muscle!
By rytan2005 at 3:18 PM ON 11/06/09
I have played with windows since 3.11. I am a software engineer and i am certified in Hardware (a+). I Used and have Used 7 Since the first Beta. It is faster, safer, and All around better than any other windows. I use a 9 year old system and it runs faster than XP. How that for a performance upgrade!!! The days of doing 3d modeling on a mac is gone Game artist who do more than most tohers have used #ds for the Past 20 years. It is Aviliblr and stable on PCs as well as macs and there are more powerful pc per dollar than i have found macs. I have done techsupport for both and prefer PCs becuse i love tinkering. Apple should can their ads and highkigh their new features like microsoft does. Heck Mircosoft has donated money to apple on public records. This is something apple does broadcast
rytan2005:
I have played with windows since 3.11. I am a software engineer and i am certified in Hardware (a+). I Used and hav...More »