Spotted at Syfy's big rebrand party in Rockefeller Center: This eye-catching cylindrical display. Made by DynaScan, the rolled-up television uses the company's proprietary spinning LED technology. The cylinder core is essentially a spinning drum with several RGB LEDs. As the drum spins, the system controls the lighting of each pixel, said to be accurate to 1/100 of a degree. Our camera was fast enough to capture the rotation in the video above, though the screen looked picture-perfect in person. The pixel pitch (distance between pixels) is 2 millimeters — not bad for a commercial display.

The model in the video is the DS0716. Although Syfy opted for a simple rotating stream, the content layout is said to be completely customizable. Show a single, static image or carve up the display like a checkerboard and spin it around at high speed — it's all up to you.

Want one of these for your next party? DynaScan will rent you a 360° LED display, along with a technician to operate it, for anywhere from $4,000 to $14,000 a week. They will not, however, arrive in this car, but they should.

Via DynaScan