

Moviegoers in the UK may be treated to a game of Asteroid Storm before their show, which sounds a hell of a lot better than sitting through commercials — though there may still be some of those.
Asteroid Storm is an interactive 3D game that has the audience help an alien captain pilot his spaceship through an asteroid field. The audience accomplishes this by raising their hands: to go left or right, more people on the left or right side of their crowds put their arms up. It only takes two IR cameras mounted on the ceiling to monitor the audience's response.
Right now, Asteroid Storm is scheduled to play before movies such as 3D versions of Toy Story and Ice Age 3 in 20 Vue theaters in the UK this summer. No word on whether the audience can lose, or if a couple of pranksters can get the ship going right for an asteroid.
Register Hardware, via Gizmodo
By Old Man Dotes at 5:57 PM ON 07/01/09
The commercials (and the outrageous snack prices) are why I stopped going to the theatre. If I have to sit through commercial anyhow, I might as well do it in the comfort of my home, and watch the movie on DVD or streaming from Netflix (or wait until it's on TNT for something as bad as Wolverine or Transformers 2).
By Qwerty at 6:07 PM ON 07/01/09
In the future they'll have commercials playing WHILE the movie's playing..... it's the next logical step.
By bruteoger at 7:00 PM ON 07/01/09
man i was completely thinking about messing around them the game while reading that, sounds fun though
By shimrod at 8:30 PM ON 07/01/09
QUERTY "In the future they'll have commercials playing WHILE the movie's playing..... it's the next logical step."
they do this already! its called 'product placement' and is worth billions - you dont really think that can of Coke(tm) is there by accident - do you?
By 3d Movies at 3:12 AM ON 08/09/09
Real 3d Games that will be funny!
3d Movies:
Real 3d Games that will be funny!...More »