Remember those PimpStar rims that seemed like the perfect car accessory as long as you were 15? Well now 15 year olds can pimp their own rides, with a simplified version of the PimpStar concept designed for bicycles.

The MonkeyLectric wheel light system comes in two forms, the standard Monkey Light which can make all kinds of cool patterns, and the Video Pro which can display non-rotating images kind of like the PimpStar rims. Best of all, while the Video Pro runs a cool $2k, the standard version is a mere $60, pretty cheap for having the baddest bike on the block.

MonkeyLectric, via Gizmodo