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'Exploit Yourself' Nike ad turns the average run into rooftop-vaulting craziness
Visual effects studio Big Lazy Robot has created a new ad for Nike titled "Exploit Yourself," featuring a hoodie-and-sneaker-wearing 'bot leaping from one rooftop to another just like in the Matrix. (Or, for fans of gaming, Mirror's Edge. At a glance, the video seems to owe a lot to that game, from the red sneakers to the urban acrobatics.)
From Big Lazy Robot:
Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment. 'Exploit Yourself' talks about pushing your limits just for the sake of it.Check out the ad for yourself down below.Who said life at the city was placid?
Big Lazy Robot, via VizWorld
By theoriginalgiga at 6:55 PM ON 06/29/09
Mirror's Edge rip anyone? almost as blatant of a rip as Iron man ripping the suiting process from Starcraft II cinematic trailer.
By xzach_attackx at 8:27 PM ON 06/29/09
i want the song.
By Bob at 10:42 PM ON 06/29/09
Does this remind anyone else of irobot
By AMAM at 11:09 PM ON 06/29/09
Looks a lot parkour with a little extra...
By Zane07 at 10:41 AM ON 06/30/09
ya it reminded me alot of i robot and mirrors edge haha. basically a robot free runner.but wats that song?
By Humz1m0t0 at 11:24 AM ON 06/30/09
Prince of Persia did it first :-)
By Browncoat at 1:07 PM ON 06/30/09
Lame, even the egg industry had the insight to know that the appeal of free running was the HUMAN ELEMENT, that cute chick in the egg commercial kicks the robots ass.
By dancesonsnow at 10:31 PM ON 07/04/09
I think the music is "The Big Gun Down" by The Prodigy
By dancesonsnow at 10:42 PM ON 07/04/09
It might also be titled "The Big Gundown" or "Comanche", but either way, it's by The Prodigy
By kaka at 4:52 AM ON 08/10/09
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By jake at 4:53 AM ON 08/10/09
Nike have long history ,which is famous for it real quality and durable.make you feets comfortable,running shoes ,sale in airmaxzone onlin store.
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By uranus at 4:45 AM ON 10/09/09
The Nike Show R5 gives responsive cushioning specially for runners. The top plate distributes the force of impact from the heel to the individual columns. It acts like a trampoline by deflecting the impact forces. As with the bottom plates, it supports the columns, providing a base that secure and guide your foot through the heel to toe movement or transition. The columns controls and mitigate impact quickly collapsing at first instance and slowly going back to its original state. This transition wedge allows for a smooth ride from the Nike Show revolutionary cushioning system in the heel to the Air Sole found in the forefoot.
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By HemuBear at 11:19 PM ON 12/12/09
PARKOUR/FREERUNNING FTW!
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