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Bus stop ad changes depending on if someone is looking at it
This bus stop ad, recently erected in Hamburg, Germany, changes whether or not someone's looking at it. Using a built-in camera with eye-tracking technology, it can tell exactly when someone is checking it out.
It uses this to get across an anti-domestic abuse message. When no one is looking, it shows a man hitting his wife. But when you look right at it, it changes to a picture of the couple looking happy and normal. A cool piece of tech used to powerful effect.
Coloribus Via Copyranter
By Matthew at 12:24 PM ON 06/26/09
If its in Germany, why is the ad in English?
By Manuzark at 1:32 AM ON 06/27/09
who knows, maybe is near a airport? lol
By Manuzark at 1:37 AM ON 06/27/09
btw the effect on this ad is awesone
By pepelui at 10:49 AM ON 07/02/09
MAGNÍFICO ANUNCIO PARA UN TEMA DE GRAN RELEVANCIA. OJALÁ INVITE A MUCHOS A DEJAR DE MIRAR A OTRO LADO.
By Tamara at 8:03 PM ON 07/02/09
I LOVE this. Brilliant.
By Ctrl Click at 2:42 AM ON 07/03/09
BRILLIANT!
By dbedwood at 6:21 AM ON 07/03/09
if you were in the bus shelter how would you ever know unless you looked at this jpeg of the ad after?
By dbedwood at 6:24 AM ON 07/03/09
in that I mean, to that chap in the bus shelter he is reading an average ad about abuse, when he turns away the bloke smacks his wife, but chap in bus shelter would be none the wiser, turns back it is the average ad he saw a minute a go. This jpeg is the ad that only ad people will see. Still like it though.
By bensimmonds at 11:41 AM ON 07/06/09
Quite right dbedwood - I'm sure their intention is that the PR value will achieve far greater exposure than this one poster-site (hence being in English)
By Unorthodoxliving at 8:53 PM ON 07/06/09
That is seriously an awesome thing. I wish all adds were like that, but the only problem with it is the jerks that like to vandalize things like this...
By tucker at 3:42 PM ON 08/26/09
what happens when two people are waiting for the bus?
on your cellphone!
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