Right on the heels of a Google phone announcement by rival Docomo, Japan's Softbank (holders of the coveted iPhone deal) announced a new tie-up deal with fashion label Emporio Armani. The new handset is called the 830SC Emporio Armani Model and was specifically designed for the Japanese market by Giorgio Armani.

The stylishly sleek cell phone has LED light embedded in its side spelling out the brand's name for all to see in green, blue and red. Although it ranks as rather common place in a world of smart phones, if you're an Armani fan, this is a must have.

Via Nikkei