I love simple innovations. You don't need to be flashy to be useful, and that's just what this USB cable with a built-in SD card reader is: useful and modest.
After all, most people have USB cables kicking around, and they also have SD card readers kicking around. Why not combine the two? You save the clutter and increase the usefulness. I love it. If you also love it, you can grab one for yourself for a mere $12.
