What does a company do when it's having trouble selling cell phones? I know, let's make a LEGO phone! This Alcatel cell phone, destined to hit the market this year, has snap-on pieces that let you change the color of its various parts as easily as slapping together a couple of LEGO bricks. Neat.

The company's not talking pricing just yet, hoping to build buzz by leaking out this picture. Okay, we bit. Since it's LEGO-like, there's a built-in market for this phone, but if it doesn't sell, well, maybe Alcatel can beat the record for tallest LEGO tower by snapping together a few thousand of these phones.

Via Engadget