

It was a sad day when Polaroid stopped making its signature instant cameras. What their white-bordered prints lacked in quality they made up for in usefulness. This was probably best demonstrated in the movie Memento, whose amnesiac protagonist uses them as a partial substitute for his stolen short-term memory. Sure, today's digital pics are even more instant, but you can't write on them with a Sharpie.
Fantastic news, then, that there's a new instant camera in town: The Polaroid PoGo, which combines a digital camera with one of their super-tiny Zink printers. Zink tech uses paper with embedded ink, so no ink cartridges are needed. Polaroid sent us one of the new digital cams to check out before its release in March. Our first impression: Fun, but needs work.
More observations after the Continue jump below.
As you'd expect, the PoGo is a tad bulkier than most 7-megapixel cameras at 4.7 x 3.0 x 2.0 inches and 10 ounces — still pocket-friendly, but people may ask what you're packing. A thin slot on the side marks where the prints emerge. The buttons and menus are child's play to anyone who's used a digital camera before. I was bummed that the 4X zoom is purely digital, though. Really, what's the point?
Loading the 2 x 3 (wallet-size) prints is virtually effortless. PoGo prints come in packs of 10 ($4.99), and since it's just inkjet paper, there are no worries about light exposure or anything like that. Is it time to print? That's what the button marked PRINT is for, smarty. The paper is painfully slow to come out; from when it starts printing to the moment the paper pops out, elapsed time is 39.6 seconds. The guy from Memento probably would have gone through two memory fades in that time.
Then again, considering old Polaroid prints used to take minutes to fully develop and these come out completely dry, that's not bad. Options include cropping, fixing red eye, and putting goofy borders on your pics — including one your print look like a classic white-rimmed Polaroid. Fun!
In all, the process is totally painless… at least until you actually look at your photos. The prints from the camera I used looked washed out with fuzzy detail — you can see a few in the gallery below. This isn't exactly quality printing, but it's passable.
Still, if you take a step back and realize what the PoGo camera is — a digital camera and a printer in one small portable device — you'll marvel at all the technology stuffed into such a small package. The so-so print quality restricts it to being just a fun party trick, but the $199 list price doesn't presume otherwise. For novelty's sake, why not?
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By CoralAmber at 4:53 PM ON 02/17/09
So that pic in the promo shot is absolute b.s.
By noah at 5:46 PM ON 02/17/09
Those photos look terrible! I'm hoping this is just a pre-production snafu.
By Joann at 5:51 PM ON 02/17/09
Check out Adessoalbums.com they sell albums that fit specifically with the PoGo printer. I got the instant mobile printer an a album for my Europe trip its the best keepsake ever!!
By JasonB at 10:21 PM ON 02/17/09
I suppose it's not bad for a first generation product. But the pics look very washed out and not sharp at all. A very interesting idea, but needs plenty of work.
By The Steven at 12:03 PM ON 02/18/09
Polaroid is going to make "instant cameras"? Wow what a strech... Do you think there might be a market for this kind of thing? Maybe they should open up a factory in Waltham for this... Somewhere, I think Edmund Land is rolling over in his grave.
Ahh... the smell of fresh baked sarchasim.
By jen b at 11:50 AM ON 02/19/09
Even with the bad picture quality I would buy it but not at that price. They need to try to up the quality if they want $200 for it.
By turkman143 at 4:22 PM ON 02/19/09
Well, Modeling Agencies will need a better alternative, you think?
By Moose at 4:22 PM ON 02/19/09
Oh come on, have any of you actually used an old Polaroid? Take a look at your old ones. I got a few originals laying around and they are washed out and faded looking. We were not talking high quality visuals with the original. So what? It's an update, a Polaroid 2.0, it's the digital version of the original, snap a picture and you can have the hard copy right here, right now. No walking to the nearest store with a print center like a normal digital camera.
However it has a mini USB jack, so if you really have to have a better quality image, then you can probably download it and get a better print just like any other digital camera.
By Ankit Jain at 8:15 AM ON 02/21/09
Hey...
I have developed a nice tool to create polaroid images. In two easy steps. http://ankitjain.info/tools/polaroid/
- ankit
By imme87 at 7:11 PM ON 03/01/09
some entrepreneur bought the old polariod factory in teh netherlands and is planning to open it again and make polariods agian. longshot I think. He thinks theres a marked for it. 'he din't go into details. it was on the dutchnews.
imme87:
some entrepreneur bought the old polariod factory in teh netherlands and is planning to open it again and make pola...More »