Related Sections: Future Tech HDTV Home Theater
Super Bowl XLIII's 3D commercials require 125 million free pairs of silly 3D glasses
Super Bowl 43 is coming up a week from Sunday (2/1/09), so it's about time to get your free 3D glasses so you can watch ... a couple of commercials? Whether you like 3D or not, Dreamworks is hyping up Intel's InTru 3D depth-enhancing imagery with a commercial to air just before halftime for the upcoming animated movie Monsters vs. Aliens, and immediately after that, SoBe will be pimping its Lifewater swill in three dimensions, too.
For you to see the two commercials in 3D, American Paper Optics is providing 125 million pairs of the 3D glasses, which use amber and blue filters in a process called Color Code 3D to bring the cartoon characters and sugary water right into your laps. The specs will be handed out at most grocery stores, or you can call (800) 646-2904 to get your free pair.
We've seen quite a bit of 3D imagery this past month and in the past few decades — and have mixed reactions — but we'll don the free glasses and keep an open mind as Dreamworks attempts to spur interest in a 3D format that might be able to get film buffs to stop watching so many movies in their sophisticated home theaters and start going to commercial-ridden movie theaters again.
Via I4U and our sister company, NBC
By Steve L at 3:01 PM ON 01/23/09
Don't forget, there's also an episode of Chuck on the next night on NBC: http://www.nbc.com/Chuck/video/clips/chuckin-3d/932561/
By Alex at 3:28 PM ON 01/23/09
"get film buffs to stop watching so many movies in their sophisticated home theaters and start going to commercial-ridden movie theaters again. "
so if all the hardware required is a pair of 3D glasses to watch some commercials, then why exactly wouldn't you be able to use the same glasses and watch a 3D blue-ray movie on your home theatre? (whenever those might show up...2012?)
By Bets Super Bowl at 4:37 PM ON 01/23/09
I'm not wearing any sort of goggles while I'm Super bowl betting. This looks cool, on some levels, so maybe I'd try it for a movie, but not for the biggest game of the year.
By PTRICKY at 5:53 PM ON 01/30/09
A couple years back Popular Mechanics (or maybe Science) had a long article about upcoming 3D technologies.
One involved a specially reflective (expensive) screen and cheaper circularly polarized glasses to filter out perpendicular wave lengths and allow you to focus into the movie.
Another used a normal screen and on projector that alternates between left and right eye frames. It has accompanying goggles with shutters that are supposed to only open the left eye for left eye frames and right eye for right eye frames.
Maybe there's more information out there but when people talk about 3D blueray, they are NOT talking about the cheesy red/blue color 3D glasses of your childhood.
By Zelde at 12:48 PM ON 02/05/09
I knew nothing of the 3-D commercials, TV show, etc. I was in the local Krogers and Publix and neither one had any advertising on this. So I was not able to participate. Zelde
on your cellphone!
Text DVICE to 72434
editor@dvice.com
Zelde:
I knew nothing of the 3-D commercials, TV show, etc. I was in the local Krogers and Publix and neither one had any ...More »