Here's an idea: instead of throwing away a product's packaging, make it suitable for re-use as another product of even greater beauty and usefulness. That's the idea behind this Cava wine bottle packaging by Spanish design firm Ciclus.

After you've guzzled all the wine from the bottle contained within, the outer layer of its package turns into this swank-looking lamp. The package even includes the fixture and bulb you'll need to complete the illuminating metamorphosis.

Dieline