What's with these "designers" changing useful things into useless crap in the name of "art"? It's very arty to jack up the price, eh?
It's probably just a concept anyway, as is most of the cool stuff on here...it's a bummer when you see a picture of something, read a description, and then find out it doesn't actualy exist. These particular things I don't care for either way...

Do some research before commenting... As a bathroom product designer myself I have to read so much thoughtless comment about my products. This design is apparently based on a bottle shape and has a nice joystick type control. The coloured version has a 'soft' feel, quite innovative. They do it in chrome if you don't like the colours. See, I did my research.

so what do these do

I would love to see a couple other innovations in shower heads. How about one that you touch to turn off the flow after setting the temp, but is ready at a touch to resume? This would be helpful for shaving or soaping up the kids without wasting water. I personally have a turn-off valve, but if it were built into the shower head assembly, I think more people would use it, saving a lot of water and energy.

I've also wondered, is there a simple device to maybe collect the water until it reaches the desired temp to avoid scalding or freezing?
Another neat innovation would be to integrate the warm waste water in a shower with the cold intake so you recover some of the waste heat.
-How about making a small water filter/recycler that allows you to wash first, then flip on the recycler, which lets you luxuriate in a long shower using...the same water (post- dumping the soapy stuff, of course)??