
The crazy idea of selling billions of gallons of water in everlasting plastic bottles to people who already have access to clean water sources is turning our planet into a gigantic garbage heap. Finally, somebody is doing something about that. Brandimage created the 360 Bottle made of paper, which is 100% renewable.
Nice. It's apparently an impossible task to convince a sizable portion of our population that there's no need to clutch a bottle of water like a baby with a pacifier all day long. So, might as well limit the amount of harm done. These paper bottles are good for just about any liquid, too — not just water.
If this idea can even make a dent in the 60 million plastic bottles tossed each day in the U.S., Brandimage deserves an award. Wait. The company received an IDEA (International Design Excellence Award) for this design. Bravo. Now if they could just get those silver-tongued water hucksters and bottle-sucking sheep to buy into it.
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Core 77, via the dieline
editor@dvice.com



By beaumac at 4:45 PM ON 11/25/08
I feel like killing trees is not the best solution to the plastic epidemic.
By Risky at 4:52 PM ON 11/25/08
It could be made out of recycled paper, why would one assume that trees would be killed in the process?
By MtnManiacX at 5:21 PM ON 11/25/08
I LOVE this! Plastic bottles should be replaced by this immediately! Now if they can just find a replacement for plastic bags & bubble wrap...
By IsoTek at 5:23 PM ON 11/25/08
"Now if they can just find a replacement for plastic bags & bubble wrap..."
We do have paper bags ya know. The bubble wrap thing on the other hand I don't know about.
By mathews at 5:27 PM ON 11/25/08
What if trees are felled? Many trees are grown for the single purpose of being harvested, and then resown to be grown again. And they could even be recycled themselves into new bottles. Is it not worth the loss of a few (replaceable) trees in place of landfills full of plastic bottles for many years to come?
By whomiga at 6:37 PM ON 11/25/08
Very good for non carbonated beverages - but Soda would break those bottles very quickly.
By whomiga at 6:41 PM ON 11/25/08
And if anyone wants to know, I've been using the same 20oz water bottle, cleaned and then refilled from big 5 gallon returnable bottles for years.
By PH0ENIX at 7:40 PM ON 11/25/08
WHOMIGA: I hope you're using a bottle that's designed to be reused, and doesn't contain BPA.
By phil at 1:40 AM ON 11/26/08
actually RISKY, recycled paper has a lifespan and does not provide an infinite amount of paper products.
Recycling is still harmful to the environment as well. It is just less harmful than extracting new resources and making new materials out of them - while throwing out the old ones.
What is preferable is to reduce one's use of useless items like bottled goods - when one can have one good travel container, and maybe refill it again and again.
anywho... this is better than bottles for sure - but surely it is still overall destructive and not the ultimate answer.
By Jesse at 3:00 AM ON 11/26/08
In response to the bubble wrap comment: They make packing peanuts out of a rice based material now. Not only is it biodegradable, but it is REALLY fun to build stuff with. You lick them (or get them wet if you can't handle the licking) real quick, and stick 'em together. Build away! Kids love it too.
Anyway, these bottles seem like a great helper but I think reusable bottles are the way to go. I think the thing is so many corporate people just love having the little logo in their hands at all times. I got this at such and such, look at me. Not only is tap water FINE but we have great filters to help pacify the people who can't handle the idea of tap water. So, we need an incentive to get them using it. Perhaps some kind of a discount at their Somethingbucks if they use a refillable container. Though paper is a HUGE helper over plastic, in abundance that is also a pollutant.
This paper bottle though, is great. It's a step in the right direction.
By Veyne at 6:36 AM ON 11/26/08
What of the structural integrity of these bottles. Are they sturdy? Could they withstand the beating of the typical means of transportation of being stuffed in bookbags, brief cases, pocket books, etc...? Could they withstand the pressure of a carbonated beverage pushing against its cap and sides? Most importantly, would it leave an unpleasant cardboard-like taste in your mouth? Plastic is an extremely resilient material and this is why we use it. Bottled beverages are abused. Could these paper bottles possibly withstand the abuse that we subject our plastic bottles to every day? I doubt it. To me this seems like an extremely inefficient design.
By Thomas Roy Garner at 7:18 AM ON 11/26/08
Lifespan? I have several cases of water stored in my garage for emergency purposes, about once a year I purge out that stock and replace (by drinking it or donating it)
Process? The enviro-nuts are going to go, well, nuts over this product b/c you stated "paper water bottles", paper made of trees, therefore its a show-stopper (already seeing posts here regarding that); Also if its chemical based, same argument, enviro-nuts will states that the chemical process is too harsh for the environment and the long term stats are just not around to support this change....
I'm all for thinking outside the box and I think this company has a bright future ahead. I would like to see a more thorough discussion regarding this product
But the right track seems t be in play, Can it withstand my 5, 8 & 14-year old, do I REALLY want to place this thing next to my laptop? Hmmm, Durability issues? Taste? How does your "liquid" taste coming out of this "bottle"?
Anyway, they should also target small companies, and the like, placing corporate logs, sporting events (logos), etc.... again, great idea thanks for the outside the box view
By Traveler at 12:05 PM ON 11/26/08
Another product based on the religious insanity of environmentalism.
By Uncle B at 1:55 PM ON 11/26/08
We now NEED plastic bottles in landfills! They will make up one more profit motivated reason for the piranha capitalist to clean up the waste sites for society. Please see "Giant microwave turns plastic back to oil http://www.globalresourcecorp.com/." for the "how To" and watch as the price of oil rises (soon) for the "Why"! It is cheaper to drink from a tap, but if you must use water bottles, "Go and sin no more" because now you are actually contributing to recycle programs!
By ivy at 8:22 AM ON 11/27/08
Gee, and I thought I was helping the environment by putting my own filtered tap water into a reusable insulated bottle everyday! What was I thinking, when I could have spent money and resources on throw-aways to appease the environmentalists!
By jack at 10:45 PM ON 11/27/08
hey... this is a BAD idea! I do have a Plastic Distrib. Company here in Chicago and things like that is horrible for the plastic industry! WE NEED PLASTIC! Also how i'll e able to pay for my new home if a product like that land on the market?
By gorganzolaSalad at 9:25 PM ON 11/30/08
Global warming, corporate america, George Bush, AHHH! We're DOOMED!
By Obama is the New Hitler at 10:02 PM ON 11/30/08
Notice nobody asks if they leak, or soak through, or what the target price point would be.
Nor do they ask if we're trading these mythical plastic by-products in our water for dioxin by-products from the paper in our water.
Every enviro-idea ever pimped has been an utter failure or made things worse.
Why would we think this will be any better?
By Arron at 12:12 PM ON 12/01/08
Bottles in land fill? Mine get recycled into fleese or extruded lumber products...
Please notice this is a renewable not a recycled paper product. If I recall the FDA doesn't allow recycled materials into food grade product. Even your recycled paper food boxes are recycled fibers that are not from used products but reclaimed from production process (clean).
The fast growing trees they uses for renewable paper products are engineered plants. They grow so fast the wood pulp is almost like toilet paper rolled up more then an actual natural tree. The growth rings are so wide and soft you can push them in with your finger nail easily. When they get too cold too fast they are prone to explode from the ice expanding inside of them too.
What coatings are they using to waterproof the paper containers? Wax like a dixie cup or something else that will be found harmful later?
Even water from a few moments in a paper cup takes on a taste... How much impact will this have on the product?
What is the shelf life of this.
What effect will the rough texture have on the beverage.
Its a nice idea but application will probably be an issue. Reguardless of people's reception of it.
Why not go back to Glass? That's renewable, recyclable, readily available, fairly durrable, easy to make, doesn't taint flavor, is sterile, can be used for all liquid beverages.
You just can't drop it 4 feet onto the tile floor and expect it to bounce instead of break.
What happened to aluminium? You could make larger Alum contaiiners with a micro poly liner like they do now... People don't like it because they cannot SEE the drink inside.
Thats another issue with the paper bottles. Most people want to see through the containers.
IMHO, goback to glass or put your plastic bottles into the recycle bin instead of the trash.
By Wild Handyman at 3:50 PM ON 12/02/08
Just more politically-correct environmental-wacko junk; aluminum and glass work perfectly fine. Plus I am betting that there has to be a plastic liner in those "paper" bottles in order to keep the liquid from disolving the container.
By advciv at 9:48 PM ON 12/04/08
Many paper products are actually less environmentally friendly then their plastic counter parts. Only 5% of the eco impact of a product is embodied in the product. The other 95% comes from the manufacturing process. Many times the manufacturing of paper products require a lot of energy and toxic chemicals. For example research has shown that a standard paper bag is actually 10 more harmful for the environment then plastic bags.
With that said, I think this is quite possible one of the coolest new techs I have seen in a few weeks. If people start telling manufacturers that they care about how their products are made solutions like this might really make a difference.
By sanshack at 1:12 AM ON 12/05/08
Just my 2 cents here...They do make bags that are not paper or plastic...they are a cornstarch base and are biodegradable. I get mine from the health food store, that is what they put my groceries in when I am shopping.
By ruqun at 5:04 AM ON 12/05/08
its just another fashion-huanted world's creation.
By marklar at 11:07 PM ON 12/05/08
Just use plastic and dump em somewhere nobody cares about like Puerto Rico
By ZapperDan at 7:21 PM ON 12/13/08
Another response to the bubble wrap comment - How about using the paper you should be shredding to avoid identity theft?