We all do it. We pick up random objects and pretend that they're phones: shoes, stuffed animals, cutlery, bananas. Well, when you pick up this teddy, it'll actually be a phone.

Debuting at the 2008 Good Design Expo, cellular provider Willcom's Kuma Phone has a SIM card inside just like a real cell, and it can store up to four speed dial numbers — one for each paw-squeeze. It'll vibrate and make noise for incoming calls, which are answered and ended by gripping the bear's tail.

The Kuma Phone hopes its cuddly factor will help it cash in (and we hope it won't actually surface for this price) at $500 a unit.

Trends in Japan, via The Raw Feed