Leave it to those sophisticated creators at legendary firm Frog Design to re-invent the light bulb. The same masters who designed some of the first Apple computers, Sony TVs, and lots of other neat stuff tackled the LED bulb, giving reluctant-to-change consumers a form factor with which they’re certainly familiar.

Nice idea, and one that’ll pay off with a 30-year lifespan, better color rendering and no nasty pollutants like those from compact fluorescents. Check out the gallery below to see Frog’s other two variants in its frogware series, all scattering the LED light in different ways for your viewing pleasure.

We like, but are they better than those ESL bulbs we were gawking at last month?

Frog Design, via Yanko Design