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Wine in pop-top cans? Perish the thought!
We’ve gotten so used to beer cans, why not put wine in pop-top cans, too? Swedish designers Jens Andersson and Jonas Forsman tried to make their recyclable wine cans slightly resemble a wine bottle, and now these prototypes are available for any wine companies that feel like pioneering a new mode of distribution and consumption.
However, so far, there are no takers. We’re wondering if wine snobs even want to be seen with a can in their hands, quaffing away at their heady libations in a style no different from chug-a-lugging a common Budweiser. But come on, Biff and Buffy! Look at that easy-pull tab, much classier than a lowly beer can!
They're not going to go for it. Look, there’s no way to get your nose in there, so you can bore everyone around you with your vivid descriptions of the “notes” you’re smelling. For us, as long as it’s not a Merlot, we’re fine with chugging our rotgut from just about any container that doesn’t leak.
Via The Dieline
By Random Hero at 8:20 PM ON 07/19/08
Couldn't be worse than the, already established, wine in a box. I think it could introduce the, more sophisticated, taste of wine to the younger crowd of beer drinkers.
By njbrideau at 11:52 AM ON 07/21/08
wine in a box (or plastic bag) is actually a very good way to preserve wine - much better than cork.
how large are those cans? 500mL?
By Jen at 11:54 AM ON 07/21/08
I don't really care what my drinks come packaged in... As long as they taste good, I'll drink out of (almost) anything.
By SparklePI at 8:49 AM ON 07/30/08
OH COME ON! I know that wine is best out of a big glass bottle but what about those of us who want to drink wine at an event where glass is not allowed? I have to be even MORE lame and bring it in a thermos! KUDOS!
By Irene at 9:19 PM ON 07/30/08
This product is just one of many appearing around the world aimed at packaging wine in a more convenient format for new market segments (ie younger, on-the go, demographics). Barokes Wines from Australia has pioneered the development of this new global wine in a can category.
Barokes Wines are the inventors of the innovative and globally patented Vinsafe® wine packaging system which enables premium quality wine to be canned with stability and longevity. Vinsafe® is also the only wine in a can technology to have been granted international patents, including the European Union patent.
The Barokes range of premium Australian wines are sold in over 30 international markets to date, including throughout Europe. The Barokes range of wines in a can has also achieved international acclaim, with medals awarded at a number of international wine competitions. For more information go to www.wineinacan.com.
By VaGent at 1:37 AM ON 11/03/08
Whatever in a whatever is OK by me. At 60+ years old I stopped being a "snob" and went for the longevity of something. Wine in a box is a great idea. Keep it in the fridge and dispense it from an "upclass bottle" to your friends. 90% of the world cannot tell rat P__s from cat P__s or a first class award winning wine! Think of it as the famous placebo effect except with wine etc. They won't know and of course you would never dare tell. Just look at the admiration you will receive and the money you save. While I am no wine expert I can say if it taste good and my gut stays in tact what is wrong with a box of vino?
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VaGent:
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