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Digital Stalker: NEC display knows your sex, age and shopping habits

pushads1.jpgBritain's ubiquitous CCTV video surveillance network has nothing on Japan's Orwellian nightmare in the making. One of the country's top electronics firms, NEC, has just announced a new plasma display fitted with a tiny camera that can accurately identify a person's age and sex in order to target them with specific advertisements.

Shoppers interested in what they're being peddled can simply hold their cell phones near the 50-inch display and a QR code containing a URL with more product information will be beamed to their handset. We'll spare you the over-used Minority Report references and simply suggest that someone out there get to work developing camera foiling supermasks to assist those of us still interested in a smattering of privacy.

Times of India

 
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(3) Comments

Nicole:
Heh, it will be interesting to see how this goes with genderqueer and androgynous people. And trans people as they ...More »


Comments

By dancesonsnow at 12:33 PM ON 07/22/08

I hope I never live to see they day where they can beam advertisements into our dreams. But I would bet good money that one day it will happen.

By Shifter at 10:21 PM ON 07/22/08

You dream you go to your job in your underwear which are NEW LIGHTSPEED BRIEFS! Comfortable, AND stylish!

By Nicole at 10:52 PM ON 07/22/08

Heh, it will be interesting to see how this goes with genderqueer and androgynous people. And trans people as they transition.


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