At first glance, this is a digital watch. But wait just a second. The Di Grisogono Meccanica DG is all mechanical, mocking the digital zeitgeist with its segmented numerals, which are all gussied up in neon-green paint and fooling us big-time.

If all that ersatz-digital tomfoolery is not quite enough for you, there’s still an analog dial at the top, a tribute to us codgers who can still tell time.

Could this limited edition of 651 watches signal a renaissance of analog clockwork, perhaps even convincing those who use cell phones to tell time to adorn their wrists with all things ticking and mechanical? Time will tell.

Timezone Italia, via Gizmodo