Thought those new LG TVs were thin? Honey, Pioneer's shrunk the flat panel even further with its Advanced Design Kuro Concept plasma TV. I haven't clocked it, but I'm pretty sure the 50-inch set is the thinnest plasma ever, at just 9 millimeters — 0.35 inches — deep. As some clever Pioneer reps pointed out, that's thinner than the iPhone, a slice of bread, or even the odd magazine. While that infinite-contrast Pioneer concept TV was effectively camouflaged in a dark room, this one would go unnoticed in any room if you simply turned it sideways.

But just like its dark brother, this flattened flat panel is only a concept at the moment, with no price or scheduled release date. Other TVs get to keep their self-esteem for a little while longer.