Okay, it's not a pineapple, it's actually SpongeBob his own self in the form of an alarm clock, just one in a series of Nickelodeon Npower products fashioned after Mr. SquarePants as well as Dora the Explorer, the Naked Brothers Band and Go, Diego, Go!

This scary looking $30 item has four sea-worthy alarm sounds and you can whack Bob's protruding yellow head to snooze – although I'm not sure I'd be able to sleep with those huge peepers peering at me from the night table. There's also a 7-inch digital picture frame, a couple of low rez digital cameras, a 15-inch LCD TV and a DVD player in the SpongeBob line, all bright and yellow and happy.