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Magicmirror invades fitting rooms to enhance retail experience

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While this mirror helps you try on clothes outside of the dressing room, a new high tech mirror is about to enter stores as your in-fitting room companion. The Magicmirror can identify which item of clothing you're trying on via an RFID transponder in the clothing's tag. It will then show you "promotional graphics" for the item you're trying on and it will display the other sizes and colors the store has in stock. If you have the wrong size, just press a button on the mirror so a sales clerk can bring you the right garment.

Sounds helpful, right? But while the mirror is giving you information, it's taking your stats as well. The mirror remembers all the items you've tried on, and then keeps track of what you actually purchase. Will it start locking out those perpetual shoppers who always try on clothes but never buy anything? Magicmirror's sensors are also helpful in preventing theft: if you bring a pile of expensive goods into the dressing room, the mirror alerts sales staff.

The high tech mirrors are designed to get kids off of the Internet and into real stores to shop. It's invasive enough, however, that we can imagine it having the opposite effect and inducing more old fashioned types to choose clothes online.

thebigspace, via Portfolio

 
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