Remote car starters are so not in anymore. Sure, they were impressive a few years ago when the notion of being able to warm up your car before you got in it was novel, but it's old hat now. Luxury car makers need to do more to differentiate themselves. Aston Martin knows that, because when you're dropping $332,000 on a 510-hp DBS, you want a feature that can't be found on a Ford Winstar.

This fancy watch actually unlocks and starts the Aston Martin DBS, removing the need for a keyfob that'll just take up space in your tuxedo pants pockets. Much like the car, the price tag is pretty astonishing: $35,000. But hey, if you just spent nearly 10 times that on a car, it probably doesn't seem like that much to you. You rich jerk. — Adam Frucci

Motor Authority, via The Raw Feed