Like it or not, models just look better in clothes than the rest of us. If you've never been able to realize your own personal modeling fantasies, a booth at Shinjuku's Takashimaya department store in Tokyo, Japan might do the trick.

Anne's Fitting Room is an interactive holographic display that will let anyone play dress-up with Japanese supermodel Anne Watanabe using World's "Untitled" fashion line. The display uses the Free Format technology developed by a Danish company called viZoo to achieve the effect, and is considered to be a first in the fashion world. While Free Format won't let massive sharks jump out at us à la Back to the Future 2, the special film projected onto a transparent screen is convincing enough. Would-be fashion designers first pick a theme for Anne using a touchscreen console, such as "Date" or "Work," and then arrange a dozen different outfits for Anne's spectral image to model inside her glass booth. Tomorrow's headline: "Holographic dolls offer millions of options for fashionable girls." — Kevin Hall

viZoo, via Pink Tentacle