Advertisers are always looking for new ways to throw their brand name in front of you, with the goal seeming like it must be to have ads in your vision at all times wherever you are sometime in the near future. Helping them achieve that goal is the FogScreen, a "walk-through projector" that will allow ads to fill entire spaces, such as walkways in subway tunnels, with an ad that you can walk right through.

It works by turning water (1-2.5 gallons per hour) into cool, dry fog. It blows a sheet of fog straight down, then projects video onto it. The wall of fog can be walked through without leaving a residue or any harmful effects at all, other than annoyance, at least. Boy, it sure sounds horrible, doesn't it? Let's leave the ads where they are, there are enough of them already. — Adam Frucci

ProductPage, via GadgetLab