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City ads turn cell phones into graffiti tools

ecko_bt_boards.jpg

If you've ever felt the urge to try your hand at illegal street painting but worry about getting caught, you might want to look out for these ads for Marc Ecko's fashion company. As long as you have a Bluetooth-capable cell phone ready, you can scribble with digital paint to your heart's content.

The LCD signboards allow you interact with them by way of a Bluetooth application. You'll be able to select your paint color and spray-can nozzle and, from the looks of it, all you have to do after that is point and shoot. It's a really cool idea, but allowing anyone to write anything in a public space is just begging for bathroom-style scrawls to vandalize the surface. It makes me wonder what kind of quality control the boards might have outside of a the occasional screenwipe.

Via Ad Goodness

         
Comments

That is a good point with the quality control. I think this is a cool idea and kudos Marc Ecko for thinking it up. I think that it is a great idea and will really attract people's attention - I would certainly like to try one.
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