GE has decided to get into the digital camera game, by living vicariously through its partner, General Imaging. I'm sure Sony, HP, Canon, Casio, and the other boys are waiting with baited breath to say hello. Actually, there's probably a lot of deep sighing, knowing there will soon be another serious competitor in the consumer digital-camera arena (disclosure: GE owns SCI FI).

The details are a little sketchy at this point, but we do know that at least two point-and-shoot models are in the works for mid-April. The cheaper camera will have a 7-megapixel sensor and a 2.5-inch LCD screen, whereas the more expensive camera will have a 12-megapixel sensor and a 3-inch screen (prices aren't known at this time). Both of the cameras will include image stabilization, high ISO, and panoramic stitching. Given the specs, and that a photo printer is also in the queue, it looks to me like GE is specifically targeting the loyal HP crowd. You've gotta love the smell of new competition. (It smells like money.) — Elliot Black

General Imaging, via PhotographyBlog