I've written about so many unrealistic fridge concepts I might just be an expert on the subject at this point, and it's my expert opinion that this is on of the least-plausible designs in a field chock-full of implausible designs. Allow me, a self-proclaimed PhD in Fridgeology, lay down some lessons to the designers here, free of charge.

First of all, while I appreciate that you were inspired by a tree, lets try to keep at least a semblance of subtlety here, shall we? The functionality is completely taken over by the wacky tree design. Oh gee, you can get eggs from a birdhouse-shaped box? That's useful about 2% of the time and ugly 100% of the time. Next, do you really want your fridge to be moving all over the place? There is no way that you won't end up with broken bottles and spilled food at least once a week by tossing the main compartment out at you. And lastly… did I mention it's ugly? Yeah? Well, it's worth saying again. No one in their right mind would want this in their kitchen. Keep it up though guys, maybe your tree-inspired washing machine will catch on. — Adam Frucci

Via Yanko Design