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SHIFT: How the PlayStation 3 and Xbox 360 are sneaking the HD format war into your living room

Each week Adam Frucci takes a closer look at the latest gadget buzz in his column, Shift.

ps3 and blu-ray
Image by Falon

Who in their right mind would go out and buy a high-definition disc player right now? Seriously. To go out and drop $500 on an HD DVD player or $1,000 on a Blu-ray player seems like such an ill-informed purchase, only the most frivolous of early adopters would make it. I mean, it's not that being able to watch HD movies on your HDTV wouldn't be nice — this is just the wrong time. HDTVs haven't saturated the market yet (about 30% of American households have one), and to buy into either format would be playing an expensive game of roulette; who knows if one of the formats will go the way of the Betamax, and when? And if they both stick around, why not wait for a dual-format player?

Electronics manufacturers are no fools, and they know that an overpriced, risky player isn't at the top of most folks' Christmas lists this year. But they've got an ace up their sleeve — game consoles. The PlayStation 3 and the Xbox 360's HD DVD drive could just be the Trojan horses that get these formats into people's living rooms without them even realizing it.

PlayStation's Surprise Guest
The thing with the PlayStation 3 and Xbox 360 is that, despite the fact that they're designed for use on an HDTV, they don't require one. Hardcore gamers that can't afford a $2,000 plasma TV will end up having HD games downconverted to a standard-def set. But they won't mind as much, as they'll still be able to play the games, albeit with lesser graphics.

However, that kid who got a PS3 to play on his 19-inch standard-def TV is eventually going to upgrade to an HDTV, and when he does, he'll already have a nice bonus waiting for him inside his game console's chassis: a Blu-ray player. This little surprise is the entire reason Sony's console was delayed and delayed, and why it costs so much ($600 for the top-tier model). Having a Blu-ray player in the PS3 forces gamers to take a side in the format war, as there's no option not to buy the drive with the console.

Sony's taken a lot of flak for sticking a Blu-ray drive in the PS3, since it arguably does nothing to help the thing actually play games. However, if Sony pulls off what it's going for, it will look like a brilliant move. Yes, Sony is bleeding money with this console, and the Blu-ray laser is the reason there are so few units available at launch, but keeping Blu-ray alive as a format is worth all of these headaches to the electronics giant. If the format were to fail, Sony would be stuck with the bill for millions of dollars in the research, development, and marketing of Blu-ray, something that would do more damage that a bumpy launch of the new gaming console.

The Player on the Other Side
Microsoft is playing catch up with Sony, releasing its HD DVD drive for the Xbox 360 at about the same time the PS3 hits shelves. While it isn't a requirement for any games, they're getting a leg up by having their drive so competitively priced at $200. If you already have an Xbox 360 the add-on drive is without a doubt the cheapest way to get HD DVD playback at home. By also selling HD content through the Xbox Live service, Microsoft is trying to position the Xbox 360 as the HD centerpiece of people's living room, making the HD DVD drive a natural addition to the console.

For non-gamers, the smart money is on holding off until a dual-format player hits the market. With both sides so firmly entrenched, one or the other isn't going down anytime soon. However, gamers out there are gonna have to put up with the huge price tag that Blu-ray added to the PS3. If nothing else, having such advanced HD features on the next-gen consoles might motivate people to upgrade their TVs to HD sooner rather than later. Overall, the decision to force people to buy Blu-ray was a pretty consumer-unfriendly decision by Sony, but once HDTVs have saturated the market people are going to want HD content in both their movies and games. History may ultimately judge these painful prices as simply growing pains.

 
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(14) Comments

oyun:
ı have followed your writing for a long time.really you have given very successful information. In spite of my engl...More »


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By Murcielago05 at 9:23 PM ON 11/16/06

its a trojan horse for the PS3...but not the 360...its a seperate buy...I would hope ya know what it is, since your spending 200 bucks on it.

By Superg05 at 1:02 AM ON 11/20/06

yeah that sucks that sony did that i head its not even backwards compatable meaning u can't play your ps2 games on there so in away its a forced upgrade when the slow the production of ps2 games eventually

By xaelith at 6:49 AM ON 11/24/06

no, it's the 360 that's not backwards compatible. But with sony stuffing the blu-ray into the ps3, it makes sense now why the dang things are $500+ ...still don't want to pay that big of a price for one though

And whose "bright" idea was it anyway to market the halfway, watered-down version for $100 less? Half the ps3 at 80% the price?!?! Perhaps it's a marketing ploy to get people to go for the better version, but it's still a bonehead move.

By Jerle at 10:43 AM ON 11/24/06

xaelith, I beg to differ with you. The 360 is backward compatible. MS provides a list of xbox games that will play on the 360 along with a file that you have to download and load onto the 360. Then it will play older xbox games THAT ARE ON THE LIST. Not all games are on the list, but it is updated every couple of months. Granted, not ALL older xbox games can be played (I still want to be able to play Mechcommander!) Go to www.xbox.com and choose games, then look for Backward Compatibility.

By eternityrose at 1:09 PM ON 11/24/06

well. on all those note within the story and with what people are saying here... is the sony ps3 is the best to go with note (A) yes it has a blue ray player onboard making it a great choice in formats 1. since a blue ray holds 50 gb of info to the 30 gb hd holds and (A) all games are on blue ray discs meaning games have over 50 gbs of space to make the game look better sharper more hd video sound and more compared to the xbox 360 still only being a dvd format system with up to 8.5 gbs of info mean down graded games and more, and with having to buy the hd player to go with it is just a waste of time since all it will do for the system is be able to play movies thats all not add hd to games. So yeah the ps3 is abit more at the moment compaired to 360 being acouple dollars less you have to look at the big picture with the ps3 having more going for it in gaming and movie watching on blue-ray with up to 50gbs per disc the sky is the limit to gaming sure there on big demand at the moment just wait and they'll be out to everyone and with the ps3 having problems with playing ps2 games its a firmware issue at the moment and they have a fireware update being ready'ed now to download only about 200 games at moment are having problems playing but fixable so no biggy at all so in the end of this ps3 is the best choice over all.


~dave~

By jprosiak at 8:41 PM ON 11/25/06

I have been a Sony fan for a very long time, and when I found out the price on the PS3 it was enough to get me to switch systems.
All I have to say is "XBOX LIVE"
From what I have read, Sony's online service is going to be the same as it was on PS2. There is no way I can go back to Sony for a $600 price tag and a worse online community.

A few things need to change before I buy a PS3.
1) 60 gig model needs to be $300 or less
2) The sixaxis controler needs to go away or be improved
(I have heard the controler sensitivity can be an issue)

The following would be a sell for me if the price was $400 or less
1) Sony needs to offer down loadable HD content that will be backed by networks.
2) Final Fantasy XIII needs to be in the works or released
3) Sony needs to offer an online experience close to xbox live.
4) Qaulity games, games, and more games.

By GorgonTheWicked at 3:32 AM ON 11/26/06

Ok first off the list i think no one has said yet is the fact that the first units from a new generation of "gaming experience" have the most problems. I remember seeing all the problems with the PS2 when they were first released. It was almost scary that some of them weren't working after the 90 day manufacture warranty was up and at the time places weren't offering service plans. I remember watching my friends buy brand new ones and being pissed off. So in truth i would love to have a PS3 but at $600 i think a new computer would come before that. because at least then i can do more things then the ps3....

Also ive been trying to find info on the actual blu ray disks themselves. and my question is about how scratch proned are they. because i don't want to have a brand new game and then the back side gets a slight scratch and never runs again. Same goes for HD disks. I honestly hated it when with some of the first generation DVD players couldn't play rented movies because they were slightly scratched.

and lastly there aren't enough games for the PS3 yet that take advantage of all the graphics that are capable.. 5 games released i would be bored to death in less than a month and have to wait for more titles.

But i am utterly impressed with the new technology being put into these PS3's i just rather wait to see what other problems start occuring before i decide.

By twinankhs at 12:02 AM ON 11/27/06

I am not concerned about the PS3 for games...I ONLY want one BECAUSE it has a blu-Ray player, and it's cheaper and better then the $1,500 one.
I could care less about the fact that it plays games. Nice that it can play PS one and PS2 games, at least in the future when the bugs are worked out. Wireless 802.11g is a gread additon as well. Kudos to Sony for Being Ingenius about this one. I think they are true visionaries, as HD-DVD will DIE an untimely death. $39.99 for a 15-Gig HD-dvd, and $80 for a 30 gig blank is BS. I have a blue ray recorder, and anyone who knows anything will tell you HD-DVD will soon be dead. Blu-Ray blanks are $17.99 for a 25 gig blank, and $49.99 for a 50 Gig blank. They also burn right the first time, I have backed up my HDD drive and I swear by them. REliable. My only beef with my BWU-100A drive is the fact it can't play back BD-DVD movies due to stupid copy protection stuff right now, but it will soon...
Death to HD-DVD.

By mac2d4 at 7:09 PM ON 11/27/06

In response to eternityrose comments on the ps3 being the best choice here is a counter argument. First off the 50 gig disk is having so much problems(they initialy quoted the blue ray disk as being able to hold 90 gigs, that has now been forgotten) in development that sony is wondering if it will ever be available in mass so the 30 gig HDdvd is out now and functioning much like the 25 blue ray disk. Second since microsoft has the HDDVD add on one will think that to compete they will bring games up to use the hardware. Third since they both display at 1080p now (especially since ps3 games are having problems displaying in 1080i which it promised, and people are having trouble with the uprezing to 480p on ps2 games, which the 360 does from xbox games), and all game developers are stating that there is no difference in game quality or graphics for either one, only the the xbox is easier to build for since it is close to pc archetecture, and has more visual memory than the ps3. Also the blue ray uses an outdated codec, holds the info too close to the disk surface (have heard that if it gets scratched even once the disk is done), and is expensive to manufature. The HD dvd uses a better codec for compressing movies to achieve a better picture over all, is cheaper to manufacture than blue ray, and uses much of the same tech that has been around for 10+ years. Also the 360 connects with your pc (or intel mac) so if you have music and movies on your computer you can stream them to your 360 rooms away. Take all this in, but right now sony, at least to me, is at a disadvantage and is getting by on their name and reputation only and they can give a damn about their customers. Also did I mention that microsoft stands by their system, and will replace it for 3 years for $40 if it goes bad? Sony wants you to buy another one or pay several hundred for repair. The choice is yours, but HD DVD is going to be around for a long time.

By alkaline808 at 8:50 PM ON 11/27/06

Just to add on the last comment, Sony's games arent currently using there full potential or at least what Sony claims they can do, One of Ps3's opening games Fall of man uses the same amount of disk space as an original Xbox game, If Blue ray can store 50 gigs why arent they using, I think it relates to the problems with storage. That 50 gigs is an estimate of what might be possible not what they have done, and the graphics on games such as ridge racer as about equal to any 360 game I have seem, also 360 does currently use HD dvd format for games with the 30 gigs of disk space being almost fully used, the added player is for movies, I think somone on here said earlier that 360 was using regular DVD's with 8.5 gigs.

By Xennex at 2:48 PM ON 11/28/06

If what alkaline808 says is true about XBOX already using the HD DVD format for the games, that would mean the base unit can read the format so why the need to buy another drive to read the HD DVD format? If it is true why doesn't MS just send out a firmware update so you can watch the HD DVD movies rather than having the customer fork out another $200? Seems either MS is out to make more money or the XBOX360 doesn't have the capability itself. More likely the latter than the former in my opinion.

By desimus at 4:24 PM ON 11/29/06


First of all I think what was written in the first paragraph of this article brings up a good point -- (only about 30% of American households have a HDTV). I really believe what Nintendo did was the best thing out of all 3 companies. Microsoft and Sony are trying to push too much stuff onto the consumer and make us pay for it.


The Wii can do almost everything the other two can and some things they can't for half the price. Like the DVD thing, they save us a lot of money by not doing that. They save us a lot of money buy NOT making it High Definition. I mean, come on, only 30% of households have an HDTV and less than that is going to play a game system on it. The HDTV standard format has been pushed back every year and Nintendo probably looked at that and said why waste the money on high definition when over 70% of the systems sold won't even use it.


Someone else mentioned about systems having bugs and problems. That's why I didn't even get an extended warranty for my Wii because Nintendo has never had problems with any of their systems like EVERY xbox AND EVERY Playstation. It seems like Sony and Microsoft rushes it and don't do full testing before hand because they want to make us consumers be the testers. I just think that everything Nintendo cut out was a good call to save us money. We probably won't need those things until the next generation of consoles come out.


I think with the larger number of people that wants the Nintendo, which is more than the last two, I think that the third party games will show up on all three systems this time around and the games are what makes the system. I think Nintendo will win this round, but at the worst case scenrio, I think all three companies will probably be pretty close.

By radyo dinle at 10:46 PM ON 10/24/08

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