Move over MySpace, there's a new king of social networking sites in town, and it's ready to put all the mom and pop sites out of business. That's right, Wal-Mart has entered the crowded field of youth-oriented social networking sites with a hilariously out-of-touch entry called The Hub. What are the benefits of setting up a Hub page? Well, first of all, you won't have to worry about getting messages from perverts, as you can't contact other members at all. Not even your friends, which kind of takes the social and network parts out of social networking. Furthermore, everything you post will be forwarded to your parents, which is way cool, 'cause parents are like, older and wiser and know what's best for you in these tough adolescent years. And don't worry about having to come up with all sorts of stuff to post on your profile — the only things you're allowed to add are a headline, a fashion quiz, and a favorite song (from a list of Wal-Mart approved songs, of course). Yes, it's MySpace without anything that makes it popular, as designed by your overprotective, businessman grandpa. Join millions of others now and create your own Hub page by going over to the easy-to-remember URL schoolyourway.walmart.com. Nice. — Adam Frucci

Advertising Age, via Ars Technica