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iTunes Music Store to offer movie rentals?

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It sounds like the battle between Steve Jobs and Hollywood executives over the price of movies at the iTunes Music Store has ended with a compromise. While Steve wanted to sell movies like he sells music, at a flat $9.99 rate for permanent ownership, the studios wouldn't give in. Rather, Jobs is getting ready to announce movie rentals through the music store. This is all rumor and speculation, so there's no word if movies will expire after a certain time span, after a certain number of views, or what. With something like this, one has to assume that any file that's set to expire will be hacked eventually, turning iTunes into a cheap store for the unscrupulous, but whatever keeps movie studios feeling secure with their business model for another couple months, right? Anyhow, iTunes music store songs haven't really been hacked (although it's certainly possible), so perhaps that makes them feel a bit more secure. Jobs is slated to give the keynote address at the Apple Worldwide Developers Conference on August 7th, so we'll have actual details available for you then.

Think Secret, via Gizmodo

 
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