ABC, apparently sick of losing precious ad revenue due to people skipping commercials on their digital video recorders, is trying to convince DVR manufacturers to make fast-forwarding through ads impossible. ABC's president of advertising sales, Mike Shaw, apparently thinks this could be added as a "feature" and that consumers won't mind having what was probably the entire reason they bought a DVR taken away from them. When will content providers realize that taking away services consumers have grown accustomed to will never do anything other than create ill will? Rather than focusing on adapting to a changing marketplace, they're scrambling to force things to stay the same. Stifling innovation and taking away a feature loved by consumers are not smart business decisions, Mr. Shaw. The chances of this happening seem pretty slim, as ABC doesn't have much leverage over DVR manufacturers, but we'll keep you updated. — Adam Frucci

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