If you still think your spinners are the way to roll, think again. PimpStar is offering up wheels with built-in full-color LEDs. A wireless modem lets you use a Wi-Fi-equipped computer to customize your rims on the fly — dressing them up with text, logos, or digital photos right from a laptop. You can have the same image on all four wheels, put a different one on each, or store up to six images per wheel and rotate through them at preset intervals. The environmentally sealed wheels (don't worry, a car wash won't do any damage) are powered by your vehicle's electrical system. As you might expect, pimping of this magnitude doesn't come cheap: $12,500 for the 22-inch package up to $19,500 if your ride needs 26-inchers. — Trevor Noren